Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers

This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods a...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Rob Hallak, Craig Lee, Ilke Onur
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	healthy beverages hospitality consumer behaviour front-of-package labelling Chemical technology TP1-1185
Acceso en línea:	https://doaj.org/article/b051edba959e40beab1d363da155ac93
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:b051edba959e40beab1d363da155ac93
record_format	dspace
spelling	oai:doaj.org-article:b051edba959e40beab1d363da155ac932021-11-25T17:35:22ZHealth Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers10.3390/foods101127642304-8158https://doaj.org/article/b051edba959e40beab1d363da155ac932021-11-01T00:00:00Zhttps://www.mdpi.com/2304-8158/10/11/2764https://doaj.org/toc/2304-8158This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.Rob HallakCraig LeeIlke OnurMDPI AGarticlehealthy beverageshospitalityconsumer behaviourfront-of-package labellingChemical technologyTP1-1185ENFoods, Vol 10, Iss 2764, p 2764 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	healthy beverages hospitality consumer behaviour front-of-package labelling Chemical technology TP1-1185
spellingShingle	healthy beverages hospitality consumer behaviour front-of-package labelling Chemical technology TP1-1185 Rob Hallak Craig Lee Ilke Onur Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
description	This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods and retail purchasing. However, purchasing patterns in hospitality and foodservice environments are distinct as consumers may be less concerned about health and more interested in the dining experience. Thus, this research focuses on: (1) whether the presence of health star ratings on beverage products influences the willingness of consumers to purchase in the context of the hospitality industry, and (2) identifying the demographic and psychographic factors influencing these behavioural intentions. Using Ordinary Least Squares regression to analyse data from an e-survey of 1021 consumers in Australia and New Zealand, the study found that health star ratings do have an impact on the willingness of consumers to purchase healthy beverages. Specifically, psychographic segmentation around ‘health goals’ is far more pertinent to understanding purchase behaviour in a hospitality setting than age, gender, income, or country. The findings present new insights into the importance of health star labelling on beverages and the purchase intentions of consumers.
format	article
author	Rob Hallak Craig Lee Ilke Onur
author_facet	Rob Hallak Craig Lee Ilke Onur
author_sort	Rob Hallak
title	Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
title_short	Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
title_full	Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
title_fullStr	Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
title_full_unstemmed	Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
title_sort	health star ratings and beverage purchase intentions: a study of australian and new zealand hospitality consumers
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/b051edba959e40beab1d363da155ac93
work_keys_str_mv	AT robhallak healthstarratingsandbeveragepurchaseintentionsastudyofaustralianandnewzealandhospitalityconsumers AT craiglee healthstarratingsandbeveragepurchaseintentionsastudyofaustralianandnewzealandhospitalityconsumers AT ilkeonur healthstarratingsandbeveragepurchaseintentionsastudyofaustralianandnewzealandhospitalityconsumers
_version_	1718412187153727488

Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers

Ejemplares similares