Health Star Ratings and Beverage Purchase Intentions: A Study of Australian and New Zealand Hospitality Consumers
This study examines the effects of a health star rating system on the attitudes of consumers and their purchase intentions towards beverage products sold in hospitality venues. Previous studies linking health ratings to the food and beverages of consumers mainly focus on fast-moving consumer goods a...
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Main Authors: | Rob Hallak, Craig Lee, Ilke Onur |
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Format: | article |
Language: | EN |
Published: |
MDPI AG
2021
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Subjects: | |
Online Access: | https://doaj.org/article/b051edba959e40beab1d363da155ac93 |
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