DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA

The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-...

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Autores principales:	Rajesh Das, Ipsita Banerjee
Formato:	article
Lenguaje:	EN
Publicado:	Institute for Research and European Studies 2021
Materias:	digital communication twitter health advocacy who ministry of health covid-19 india Political theory JC11-607
Acceso en línea:	https://doaj.org/article/b054c530aa2240aebc857763215ed708
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spelling	oai:doaj.org-article:b054c530aa2240aebc857763215ed7082021-11-24T08:02:07ZDIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA1857-976010.47305/JLIA2137191dhttps://doaj.org/article/b054c530aa2240aebc857763215ed7082021-11-01T00:00:00Zhttps://e-jlia.com/index.php/jlia/article/view/427https://doaj.org/toc/1857-9760The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-19, as well as the public's perception of this advocacy. In this regard, mixed methods have been used for data collection where a survey has been conducted with 125 respondents, who use Twitter, from Kolkata (India) with the help of random sampling. A content analysis of two well-known Twitter accounts was conducted, which helped to reflect the current trends that they follow. The findings of this research have reflected the choice of medium preferred by the respondents for receiving news and information during the Covid-19 pandemic. It has also helped to identify the Twitter handles and tweets they mostly follow and thereby the major factors influencing their choice. The outcome of this research has helped to study whether Twitter can be used for institutionalized health communication or not in the future.Rajesh DasIpsita BanerjeeInstitute for Research and European Studiesarticledigital communicationtwitterhealth advocacywhoministry of healthcovid-19indiaPolitical theoryJC11-607ENJournal of Liberty and International Affairs, Vol 7, Pp 97-117 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	digital communication twitter health advocacy who ministry of health covid-19 india Political theory JC11-607
spellingShingle	digital communication twitter health advocacy who ministry of health covid-19 india Political theory JC11-607 Rajesh Das Ipsita Banerjee DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
description	The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-19, as well as the public's perception of this advocacy. In this regard, mixed methods have been used for data collection where a survey has been conducted with 125 respondents, who use Twitter, from Kolkata (India) with the help of random sampling. A content analysis of two well-known Twitter accounts was conducted, which helped to reflect the current trends that they follow. The findings of this research have reflected the choice of medium preferred by the respondents for receiving news and information during the Covid-19 pandemic. It has also helped to identify the Twitter handles and tweets they mostly follow and thereby the major factors influencing their choice. The outcome of this research has helped to study whether Twitter can be used for institutionalized health communication or not in the future.
format	article
author	Rajesh Das Ipsita Banerjee
author_facet	Rajesh Das Ipsita Banerjee
author_sort	Rajesh Das
title	DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
title_short	DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
title_full	DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
title_fullStr	DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
title_full_unstemmed	DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA
title_sort	digital technology and health advocacy on covid-19: a case study of twitter handles of the world health organization and ministry of health of india
publisher	Institute for Research and European Studies
publishDate	2021
url	https://doaj.org/article/b054c530aa2240aebc857763215ed708
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DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA

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