Technology Standardization for Innovation: How Google Leverages an Open Digital Platform

The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and di...

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Autores principales:	Yoshiaki Fukami, Takumi Shimizu
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	standardization open innovation platform innovation strategy innovation trajectories standard consortium Information technology T58.5-58.64
Acceso en línea:	https://doaj.org/article/b09c623da90a45c29f08bb7877d0426b
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spelling	oai:doaj.org-article:b09c623da90a45c29f08bb7877d0426b2021-11-25T17:58:25ZTechnology Standardization for Innovation: How Google Leverages an Open Digital Platform10.3390/info121104412078-2489https://doaj.org/article/b09c623da90a45c29f08bb7877d0426b2021-10-01T00:00:00Zhttps://www.mdpi.com/2078-2489/12/11/441https://doaj.org/toc/2078-2489The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and diffusion of HTML5 standards. Accordingly, this study sheds light on two strategic initiatives and two relational practices of standard development and diffusion. Adopting the technologies developed by other firms and forming alliances with other browser vendors are key to influencing the standardization process. Additionally, by building partnerships with developer communities, Google has accelerated the development and diffusion of the HTML5 standards. The mechanisms behind Google’s standardization strategies are also discussed.Yoshiaki FukamiTakumi ShimizuMDPI AGarticlestandardizationopen innovationplatforminnovation strategyinnovation trajectoriesstandard consortiumInformation technologyT58.5-58.64ENInformation, Vol 12, Iss 441, p 441 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	standardization open innovation platform innovation strategy innovation trajectories standard consortium Information technology T58.5-58.64
spellingShingle	standardization open innovation platform innovation strategy innovation trajectories standard consortium Information technology T58.5-58.64 Yoshiaki Fukami Takumi Shimizu Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
description	The aim of this study is to investigate firms’ strategies for developing and diffusing technology standards while maintaining a consensus with competitors in their industry. We conducted a case study of information technology (IT) standardization and analysed how Google drives the development and diffusion of HTML5 standards. Accordingly, this study sheds light on two strategic initiatives and two relational practices of standard development and diffusion. Adopting the technologies developed by other firms and forming alliances with other browser vendors are key to influencing the standardization process. Additionally, by building partnerships with developer communities, Google has accelerated the development and diffusion of the HTML5 standards. The mechanisms behind Google’s standardization strategies are also discussed.
format	article
author	Yoshiaki Fukami Takumi Shimizu
author_facet	Yoshiaki Fukami Takumi Shimizu
author_sort	Yoshiaki Fukami
title	Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
title_short	Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
title_full	Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
title_fullStr	Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
title_full_unstemmed	Technology Standardization for Innovation: How Google Leverages an Open Digital Platform
title_sort	technology standardization for innovation: how google leverages an open digital platform
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/b09c623da90a45c29f08bb7877d0426b
work_keys_str_mv	AT yoshiakifukami technologystandardizationforinnovationhowgoogleleveragesanopendigitalplatform AT takumishimizu technologystandardizationforinnovationhowgoogleleveragesanopendigitalplatform
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Technology Standardization for Innovation: How Google Leverages an Open Digital Platform

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