Business networks and new distribution methods: the spread of franchises in Spain

Over the last few years, the phenomenon of the franchise as a new way of doing business has seen a notable increase in Spain, with year on year growth rates of around 40%. As a result, Spain’s retail trade is suffering considerable transformations and growing ever closer to a similar profile to that...

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Autores principales: Agustín Gámir, Ricardo Méndez
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Publicado: Unité Mixte de Recherche 8504 Géographie-cités 1999
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Acceso en línea:https://doaj.org/article/b0a0d20a273c4ac9be3030198b8254e4
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spelling oai:doaj.org-article:b0a0d20a273c4ac9be3030198b8254e42021-12-02T11:21:05ZBusiness networks and new distribution methods: the spread of franchises in Spain1278-336610.4000/cybergeo.4895https://doaj.org/article/b0a0d20a273c4ac9be3030198b8254e41999-05-01T00:00:00Zhttp://journals.openedition.org/cybergeo/4895https://doaj.org/toc/1278-3366Over the last few years, the phenomenon of the franchise as a new way of doing business has seen a notable increase in Spain, with year on year growth rates of around 40%. As a result, Spain’s retail trade is suffering considerable transformations and growing ever closer to a similar profile to that dominant in other countries of the EU. This phenomenon of franchises in Spain, however, goes far beyond a mere modification of business manners, as it can only be correctly understood if it is placed in a framework of other processes with much wider dimensions linking the economies, and even the societies, of the developed world: economic globalisation, management innovations, the creation of network organisations or the progress towards standardisation, among others. Behind this conceptual structure, the authors attempts to demonstrate how franchise networks are being implemented in Spain, what their main features are and what behaviour they follow in regards to distribution of franchises throughout the territory and within the major cities of Spain. Finally, after pointing out the potential impacts of the franchise system on Spain’s business fabric, some research lines will be indicated for further analysis.Agustín GámirRicardo MéndezUnité Mixte de Recherche 8504 Géographie-citésarticlebusiness networksfranchisingservicetradeGeography (General)G1-922DEENFRITPTCybergeo (1999)
institution DOAJ
collection DOAJ
language DE
EN
FR
IT
PT
topic business networks
franchising
service
trade
Geography (General)
G1-922
spellingShingle business networks
franchising
service
trade
Geography (General)
G1-922
Agustín Gámir
Ricardo Méndez
Business networks and new distribution methods: the spread of franchises in Spain
description Over the last few years, the phenomenon of the franchise as a new way of doing business has seen a notable increase in Spain, with year on year growth rates of around 40%. As a result, Spain’s retail trade is suffering considerable transformations and growing ever closer to a similar profile to that dominant in other countries of the EU. This phenomenon of franchises in Spain, however, goes far beyond a mere modification of business manners, as it can only be correctly understood if it is placed in a framework of other processes with much wider dimensions linking the economies, and even the societies, of the developed world: economic globalisation, management innovations, the creation of network organisations or the progress towards standardisation, among others. Behind this conceptual structure, the authors attempts to demonstrate how franchise networks are being implemented in Spain, what their main features are and what behaviour they follow in regards to distribution of franchises throughout the territory and within the major cities of Spain. Finally, after pointing out the potential impacts of the franchise system on Spain’s business fabric, some research lines will be indicated for further analysis.
format article
author Agustín Gámir
Ricardo Méndez
author_facet Agustín Gámir
Ricardo Méndez
author_sort Agustín Gámir
title Business networks and new distribution methods: the spread of franchises in Spain
title_short Business networks and new distribution methods: the spread of franchises in Spain
title_full Business networks and new distribution methods: the spread of franchises in Spain
title_fullStr Business networks and new distribution methods: the spread of franchises in Spain
title_full_unstemmed Business networks and new distribution methods: the spread of franchises in Spain
title_sort business networks and new distribution methods: the spread of franchises in spain
publisher Unité Mixte de Recherche 8504 Géographie-cités
publishDate 1999
url https://doaj.org/article/b0a0d20a273c4ac9be3030198b8254e4
work_keys_str_mv AT agustingamir businessnetworksandnewdistributionmethodsthespreadoffranchisesinspain
AT ricardomendez businessnetworksandnewdistributionmethodsthespreadoffranchisesinspain
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