Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita

Impoliteness can be defined as the use of “communicative strategies” which are “designed to attack face, and thereby cause social conflict and disharmony” (Culpeper et al. 2003, 1564). The present study applies Jonathan Culpeper’s (2011a) model of “impoliteness” supplemented by the notions of jocula...

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Autor principal: Ibrahim Wesam M. A.
Formato: article
Lenguaje:EN
Publicado: De Gruyter 2021
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Acceso en línea:https://doaj.org/article/b1198c0442214f55a4e41b4ab66b66fb
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spelling oai:doaj.org-article:b1198c0442214f55a4e41b4ab66b66fb2021-12-05T14:11:00ZPushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita2300-996910.1515/opli-2021-0022https://doaj.org/article/b1198c0442214f55a4e41b4ab66b66fb2021-07-01T00:00:00Zhttps://doi.org/10.1515/opli-2021-0022https://doaj.org/toc/2300-9969Impoliteness can be defined as the use of “communicative strategies” which are “designed to attack face, and thereby cause social conflict and disharmony” (Culpeper et al. 2003, 1564). The present study applies Jonathan Culpeper’s (2011a) model of “impoliteness” supplemented by the notions of jocular mockery, jocular abuse, and recipients’ responses (Bousfield 2008, 2010, Haugh and Bousfield 2012) to the Egyptian TV show Abla Fahita. Abla Fahita (Egyptian Arabic: أبلة فاهيتا‎ [ʾabla fāhīta]) is a puppet character that has regularly appeared on Egyptian television since 2011. The show is hugely popular and has been phenomenally successful, being watched on average by millions, according to the Egyptian Centre for Research on Public Opinion. It should be noted, however, that, due to the conservative nature of Egyptian culture, Abla Fahita and other similar TV shows are considered to violate Egyptian politeness standards radically. Hence, such shows have been condemned as degrading and of low moral standards and have been accused of causing a deterioration in the standards of Egyptian public taste. Despite all denunciations, Abla Fahita still enjoys a huge audience and dominates broadcast ratings. Part of the show’s popularity can be ascribed to its characteristic impoliteness, particularly Abla Fahita’s off-beat expressions in mocking her guests and her use of sexual innuendo, which is seen as entertaining by many viewers. The study, which reveals that Abla Fahita employs what can be called a humorous-impoliteness formula to entertain viewers, is an attempt to apply contemporary Impoliteness Theory across cultures, and to Colloquial Egyptian Arabic in particular.Ibrahim Wesam M. A.De Gruyterarticleentertaining impolitenesscolloquial egyptian arabicegyptian tv showsabla fahitaPhilology. LinguisticsP1-1091ENOpen Linguistics, Vol 7, Iss 1, Pp 372-405 (2021)
institution DOAJ
collection DOAJ
language EN
topic entertaining impoliteness
colloquial egyptian arabic
egyptian tv shows
abla fahita
Philology. Linguistics
P1-1091
spellingShingle entertaining impoliteness
colloquial egyptian arabic
egyptian tv shows
abla fahita
Philology. Linguistics
P1-1091
Ibrahim Wesam M. A.
Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
description Impoliteness can be defined as the use of “communicative strategies” which are “designed to attack face, and thereby cause social conflict and disharmony” (Culpeper et al. 2003, 1564). The present study applies Jonathan Culpeper’s (2011a) model of “impoliteness” supplemented by the notions of jocular mockery, jocular abuse, and recipients’ responses (Bousfield 2008, 2010, Haugh and Bousfield 2012) to the Egyptian TV show Abla Fahita. Abla Fahita (Egyptian Arabic: أبلة فاهيتا‎ [ʾabla fāhīta]) is a puppet character that has regularly appeared on Egyptian television since 2011. The show is hugely popular and has been phenomenally successful, being watched on average by millions, according to the Egyptian Centre for Research on Public Opinion. It should be noted, however, that, due to the conservative nature of Egyptian culture, Abla Fahita and other similar TV shows are considered to violate Egyptian politeness standards radically. Hence, such shows have been condemned as degrading and of low moral standards and have been accused of causing a deterioration in the standards of Egyptian public taste. Despite all denunciations, Abla Fahita still enjoys a huge audience and dominates broadcast ratings. Part of the show’s popularity can be ascribed to its characteristic impoliteness, particularly Abla Fahita’s off-beat expressions in mocking her guests and her use of sexual innuendo, which is seen as entertaining by many viewers. The study, which reveals that Abla Fahita employs what can be called a humorous-impoliteness formula to entertain viewers, is an attempt to apply contemporary Impoliteness Theory across cultures, and to Colloquial Egyptian Arabic in particular.
format article
author Ibrahim Wesam M. A.
author_facet Ibrahim Wesam M. A.
author_sort Ibrahim Wesam M. A.
title Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
title_short Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
title_full Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
title_fullStr Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
title_full_unstemmed Pushing against the boundaries: Entertaining impoliteness and taboo discourse in the Egyptian TV show Abla Fahita
title_sort pushing against the boundaries: entertaining impoliteness and taboo discourse in the egyptian tv show abla fahita
publisher De Gruyter
publishDate 2021
url https://doaj.org/article/b1198c0442214f55a4e41b4ab66b66fb
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