Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products

As the Coronavirus Disease 2019 (COVID-19) pandemic forces governments from all over the world to apply many restrictions and regulations, our lives and economies are affected tremendously. Thus, also the E-Commerce (EC) faces new challenges it must tackle to succeed during the current situation. Th...

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Autores principales:	Henning Dirk Richter, Nikolay Shilov
Formato:	article
Lenguaje:	EN
Publicado:	FRUCT 2021
Materias:	customer's perception e-commerce traditional shopping digitizable product survey pandemic covid-19 Telecommunication TK5101-6720
Acceso en línea:	https://doaj.org/article/b177c16bccd94ee4955a14970a686626
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spelling	oai:doaj.org-article:b177c16bccd94ee4955a14970a6866262021-11-20T15:59:33ZImpact of COVID-19 on Customer's Perception About Purchasing Digitizable Products2305-72542343-073710.23919/FRUCT53335.2021.9599997https://doaj.org/article/b177c16bccd94ee4955a14970a6866262021-10-01T00:00:00Zhttps://www.fruct.org/publications/fruct30/files/Ric.pdfhttps://doaj.org/toc/2305-7254https://doaj.org/toc/2343-0737As the Coronavirus Disease 2019 (COVID-19) pandemic forces governments from all over the world to apply many restrictions and regulations, our lives and economies are affected tremendously. Thus, also the E-Commerce (EC) faces new challenges it must tackle to succeed during the current situation. Therefore, the paper presents a survey addressing customer's perception about purchasing digitizable products (DP) and how it might have changed due to the COVID-19 pandemic. For this reason, four research questions have been formulated. They are answered by considering the results of the survey which had 42 participants in total. The results indicate that the COVID-19 pandemic has impacted the participant's perception about purchasing DP by boosting the EC and decreasing the commerce of traditional local stores. Furthermore, the participants clearly differentiate between all categories of DP by having different preferences for each that online retailers should carefully consider. Future work should continue focusing on the scope of this work by investigating the impact of the COVID-19 pandemic on the customers buying behavior regarding DP and all other kinds of products or services offered, as the presented results only provide brief information on trends possibly occurring.Henning Dirk RichterNikolay ShilovFRUCTarticlecustomer's perceptione-commercetraditional shoppingdigitizable productsurveypandemiccovid-19TelecommunicationTK5101-6720ENProceedings of the XXth Conference of Open Innovations Association FRUCT, Vol 30, Iss 1, Pp 207-215 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	customer's perception e-commerce traditional shopping digitizable product survey pandemic covid-19 Telecommunication TK5101-6720
spellingShingle	customer's perception e-commerce traditional shopping digitizable product survey pandemic covid-19 Telecommunication TK5101-6720 Henning Dirk Richter Nikolay Shilov Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
description	As the Coronavirus Disease 2019 (COVID-19) pandemic forces governments from all over the world to apply many restrictions and regulations, our lives and economies are affected tremendously. Thus, also the E-Commerce (EC) faces new challenges it must tackle to succeed during the current situation. Therefore, the paper presents a survey addressing customer's perception about purchasing digitizable products (DP) and how it might have changed due to the COVID-19 pandemic. For this reason, four research questions have been formulated. They are answered by considering the results of the survey which had 42 participants in total. The results indicate that the COVID-19 pandemic has impacted the participant's perception about purchasing DP by boosting the EC and decreasing the commerce of traditional local stores. Furthermore, the participants clearly differentiate between all categories of DP by having different preferences for each that online retailers should carefully consider. Future work should continue focusing on the scope of this work by investigating the impact of the COVID-19 pandemic on the customers buying behavior regarding DP and all other kinds of products or services offered, as the presented results only provide brief information on trends possibly occurring.
format	article
author	Henning Dirk Richter Nikolay Shilov
author_facet	Henning Dirk Richter Nikolay Shilov
author_sort	Henning Dirk Richter
title	Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
title_short	Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
title_full	Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
title_fullStr	Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
title_full_unstemmed	Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products
title_sort	impact of covid-19 on customer's perception about purchasing digitizable products
publisher	FRUCT
publishDate	2021
url	https://doaj.org/article/b177c16bccd94ee4955a14970a686626
work_keys_str_mv	AT henningdirkrichter impactofcovid19oncustomersperceptionaboutpurchasingdigitizableproducts AT nikolayshilov impactofcovid19oncustomersperceptionaboutpurchasingdigitizableproducts
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Impact of COVID-19 on Customer's Perception About Purchasing Digitizable Products

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