Small Hotel Location Selection Problem: The Case of Cappadocia

Identifying an appropriate location is one of the most significant factors in determining the success of a facility. This paper focuses on the selection of the most appropriate small hotel location in inner Cappadocia, based on seven destination-specific criteria. The Pivot Pairwise Relative Criteri...

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Autor principal: Tekiner KAYA
Formato: article
Lenguaje:EN
Publicado: Akdeniz University Tourism Faculty 2021
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Acceso en línea:https://doaj.org/article/b17db12fe4024dc2a6b821e9e75f3b51
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spelling oai:doaj.org-article:b17db12fe4024dc2a6b821e9e75f3b512021-12-01T13:24:47ZSmall Hotel Location Selection Problem: The Case of Cappadocia10.30519/ahtr.8996262147-91002148-7316https://doaj.org/article/b17db12fe4024dc2a6b821e9e75f3b512021-12-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/66016/899626https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316Identifying an appropriate location is one of the most significant factors in determining the success of a facility. This paper focuses on the selection of the most appropriate small hotel location in inner Cappadocia, based on seven destination-specific criteria. The Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA) and Additive Ratio Assessment (ARAS) methodology is utilized to obtain the relative criteria weights and the final ranking of six alternative small hotel locations. The results indicate that the most important factors in small hotel location selection in Cappadocia are revenue per available room (REVPAR) potential, investment amount and view of hot air balloon flights. Goreme and Uchisar are identified as the most appropriate locations for small hotel investment in the region.Tekiner KAYA Akdeniz University Tourism Faculty articlesmall hotel location selectioncappadociapipreciaarasHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 2, Pp 368-389 (2021)
institution DOAJ
collection DOAJ
language EN
topic small hotel location selection
cappadocia
piprecia
aras
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
spellingShingle small hotel location selection
cappadocia
piprecia
aras
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
Tekiner KAYA
Small Hotel Location Selection Problem: The Case of Cappadocia
description Identifying an appropriate location is one of the most significant factors in determining the success of a facility. This paper focuses on the selection of the most appropriate small hotel location in inner Cappadocia, based on seven destination-specific criteria. The Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA) and Additive Ratio Assessment (ARAS) methodology is utilized to obtain the relative criteria weights and the final ranking of six alternative small hotel locations. The results indicate that the most important factors in small hotel location selection in Cappadocia are revenue per available room (REVPAR) potential, investment amount and view of hot air balloon flights. Goreme and Uchisar are identified as the most appropriate locations for small hotel investment in the region.
format article
author Tekiner KAYA
author_facet Tekiner KAYA
author_sort Tekiner KAYA
title Small Hotel Location Selection Problem: The Case of Cappadocia
title_short Small Hotel Location Selection Problem: The Case of Cappadocia
title_full Small Hotel Location Selection Problem: The Case of Cappadocia
title_fullStr Small Hotel Location Selection Problem: The Case of Cappadocia
title_full_unstemmed Small Hotel Location Selection Problem: The Case of Cappadocia
title_sort small hotel location selection problem: the case of cappadocia
publisher Akdeniz University Tourism Faculty
publishDate 2021
url https://doaj.org/article/b17db12fe4024dc2a6b821e9e75f3b51
work_keys_str_mv AT tekinerkaya smallhotellocationselectionproblemthecaseofcappadocia
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