Channel Structure Choice for Remanufacturing under Green Consumerism

In recent decades, more and more consumers—referred to as “green consumers”—are willing to incorporate environmentally responsible decisions into their purchasing behaviors. This tendency is particularly notable in the European Union, the USA, and China. From a research perspective, while recent stu...

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Autores principales: Hong Tan, Guohua Cao, Yu He, Yujia Lu
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Lenguaje:EN
Publicado: MDPI AG 2021
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spelling oai:doaj.org-article:b186b04e152140bd961aabef6c7f091f2021-11-25T18:51:15ZChannel Structure Choice for Remanufacturing under Green Consumerism10.3390/pr91119852227-9717https://doaj.org/article/b186b04e152140bd961aabef6c7f091f2021-11-01T00:00:00Zhttps://www.mdpi.com/2227-9717/9/11/1985https://doaj.org/toc/2227-9717In recent decades, more and more consumers—referred to as “green consumers”—are willing to incorporate environmentally responsible decisions into their purchasing behaviors. This tendency is particularly notable in the European Union, the USA, and China. From a research perspective, while recent studies on remanufacturing have investigated optimal practices in regard to green consumerism, they have failed to address the flexibility manufacturers are afforded to outsource remanufacturing operations to third parties. In practice, some brand-name manufacturers—such as IBM, Land Rover, and Sun—do indeed outsource their remanufacturing operations. To further our understanding of the implications of differentiated structures for remanufacturing operations under green consumerism, we developed two models: one for a manufacturer undertaking remanufacturing themselves (Model M), and one for a manufacturer outsourcing it to a third-party remanufacturer (Model O). Our results indicate that, for markets with significant green consumerism, Model M tends to result in more remanufactured units and creates higher profitability for the manufacturer. However, under certain conditions, this model may also result in greater harm to the environment due to the comparative excess of manufacturers in the remanufacturing process. This implies that environmental groups and agencies should not only aim to encourage green consumerism, but should also focus their attention on the channel structures for remanufacturing.Hong TanGuohua CaoYu HeYujia LuMDPI AGarticlesustainable supply chainremanufacturinggreen consumerismchannel structureChemical technologyTP1-1185ChemistryQD1-999ENProcesses, Vol 9, Iss 1985, p 1985 (2021)
institution DOAJ
collection DOAJ
language EN
topic sustainable supply chain
remanufacturing
green consumerism
channel structure
Chemical technology
TP1-1185
Chemistry
QD1-999
spellingShingle sustainable supply chain
remanufacturing
green consumerism
channel structure
Chemical technology
TP1-1185
Chemistry
QD1-999
Hong Tan
Guohua Cao
Yu He
Yujia Lu
Channel Structure Choice for Remanufacturing under Green Consumerism
description In recent decades, more and more consumers—referred to as “green consumers”—are willing to incorporate environmentally responsible decisions into their purchasing behaviors. This tendency is particularly notable in the European Union, the USA, and China. From a research perspective, while recent studies on remanufacturing have investigated optimal practices in regard to green consumerism, they have failed to address the flexibility manufacturers are afforded to outsource remanufacturing operations to third parties. In practice, some brand-name manufacturers—such as IBM, Land Rover, and Sun—do indeed outsource their remanufacturing operations. To further our understanding of the implications of differentiated structures for remanufacturing operations under green consumerism, we developed two models: one for a manufacturer undertaking remanufacturing themselves (Model M), and one for a manufacturer outsourcing it to a third-party remanufacturer (Model O). Our results indicate that, for markets with significant green consumerism, Model M tends to result in more remanufactured units and creates higher profitability for the manufacturer. However, under certain conditions, this model may also result in greater harm to the environment due to the comparative excess of manufacturers in the remanufacturing process. This implies that environmental groups and agencies should not only aim to encourage green consumerism, but should also focus their attention on the channel structures for remanufacturing.
format article
author Hong Tan
Guohua Cao
Yu He
Yujia Lu
author_facet Hong Tan
Guohua Cao
Yu He
Yujia Lu
author_sort Hong Tan
title Channel Structure Choice for Remanufacturing under Green Consumerism
title_short Channel Structure Choice for Remanufacturing under Green Consumerism
title_full Channel Structure Choice for Remanufacturing under Green Consumerism
title_fullStr Channel Structure Choice for Remanufacturing under Green Consumerism
title_full_unstemmed Channel Structure Choice for Remanufacturing under Green Consumerism
title_sort channel structure choice for remanufacturing under green consumerism
publisher MDPI AG
publishDate 2021
url https://doaj.org/article/b186b04e152140bd961aabef6c7f091f
work_keys_str_mv AT hongtan channelstructurechoiceforremanufacturingundergreenconsumerism
AT guohuacao channelstructurechoiceforremanufacturingundergreenconsumerism
AT yuhe channelstructurechoiceforremanufacturingundergreenconsumerism
AT yujialu channelstructurechoiceforremanufacturingundergreenconsumerism
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