STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION

The authors carry out a study of the influence of various factors on the content of Russian federal channels. Using content analysis of the broadcast data were obtained to identify the influence of factors, characteristic for the stage of formation of a consumer society in Russia on the content of t...

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Autores principales: A. R. Akopyan, A. M. Arakelyan, Yu. V. Vorontsova, V. V. Krysov
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Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
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Acceso en línea:https://doaj.org/article/b1d31b9645f34e6eb6457cef502bf90d
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spelling oai:doaj.org-article:b1d31b9645f34e6eb6457cef502bf90d2021-12-03T07:43:35ZSTUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION1816-42772686-841510.26425/1816-4277-2021-1-134-141https://doaj.org/article/b1d31b9645f34e6eb6457cef502bf90d2021-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2637https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The authors carry out a study of the influence of various factors on the content of Russian federal channels. Using content analysis of the broadcast data were obtained to identify the influence of factors, characteristic for the stage of formation of a consumer society in Russia on the content of television channels and the analysis of conformity of telecasts the authors developed, criteria that have been formed and considered together with current trends in society related to the digitalization processes, and preferences of Russians. Television is an important social institution that should not only reflect the current situation in society, but also broadcast certain behaviors, culture and values. Television content requires a lot of attention, because now there are significant changes in the individual in the new conditions of digital communication. Modern television content should move away from the simple model of mass culture, which is based on a standardized approach based on entertainment content. Content should take into account modern consumer values.A. R. AkopyanA. M. ArakelyanYu. V. VorontsovaV. V. KrysovPublishing House of the State University of Managementarticleairtimeconsumer societyconsumer valuesculturedigitalizationmass mediamedia communicationsstorytellingtelevision contentthematic programsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 134-141 (2021)
institution DOAJ
collection DOAJ
language RU
topic airtime
consumer society
consumer values
culture
digitalization
mass media
media communications
storytelling
television content
thematic programs
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle airtime
consumer society
consumer values
culture
digitalization
mass media
media communications
storytelling
television content
thematic programs
Sociology (General)
HM401-1281
Economics as a science
HB71-74
A. R. Akopyan
A. M. Arakelyan
Yu. V. Vorontsova
V. V. Krysov
STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
description The authors carry out a study of the influence of various factors on the content of Russian federal channels. Using content analysis of the broadcast data were obtained to identify the influence of factors, characteristic for the stage of formation of a consumer society in Russia on the content of television channels and the analysis of conformity of telecasts the authors developed, criteria that have been formed and considered together with current trends in society related to the digitalization processes, and preferences of Russians. Television is an important social institution that should not only reflect the current situation in society, but also broadcast certain behaviors, culture and values. Television content requires a lot of attention, because now there are significant changes in the individual in the new conditions of digital communication. Modern television content should move away from the simple model of mass culture, which is based on a standardized approach based on entertainment content. Content should take into account modern consumer values.
format article
author A. R. Akopyan
A. M. Arakelyan
Yu. V. Vorontsova
V. V. Krysov
author_facet A. R. Akopyan
A. M. Arakelyan
Yu. V. Vorontsova
V. V. Krysov
author_sort A. R. Akopyan
title STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
title_short STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
title_full STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
title_fullStr STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
title_full_unstemmed STUDY OF THE INFLUENCE OF FACTORS ON THE CONTENT OF RUSSIAN FEDERAL CHANNELS IN THE CONTEXT OF DIGITALIZATION
title_sort study of the influence of factors on the content of russian federal channels in the context of digitalization
publisher Publishing House of the State University of Management
publishDate 2021
url https://doaj.org/article/b1d31b9645f34e6eb6457cef502bf90d
work_keys_str_mv AT arakopyan studyoftheinfluenceoffactorsonthecontentofrussianfederalchannelsinthecontextofdigitalization
AT amarakelyan studyoftheinfluenceoffactorsonthecontentofrussianfederalchannelsinthecontextofdigitalization
AT yuvvorontsova studyoftheinfluenceoffactorsonthecontentofrussianfederalchannelsinthecontextofdigitalization
AT vvkrysov studyoftheinfluenceoffactorsonthecontentofrussianfederalchannelsinthecontextofdigitalization
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