The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites

Research finds that the users of Social Networking Sites (SNSs) often fail to comprehensively engage with the plethora of available privacy features— arguably due to their sheer number and the fact that they are often hidden from sight. As different users are likely interested in engaging with diffe...

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Autores principales:	Namara Moses, Sloan Henry, Knijnenburg Bart P.
Formato:	article
Lenguaje:	EN
Publicado:	Sciendo 2022
Materias:	privacy social media facebook user-tailored privacy privacy on social media privacy decision-making Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95
Acceso en línea:	https://doaj.org/article/b25462dc860e445086741d80e899de4a
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id	oai:doaj.org-article:b25462dc860e445086741d80e899de4a
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spelling	oai:doaj.org-article:b25462dc860e445086741d80e899de4a2021-12-05T14:11:10ZThe Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites2299-098410.2478/popets-2022-0031https://doaj.org/article/b25462dc860e445086741d80e899de4a2022-01-01T00:00:00Zhttps://doi.org/10.2478/popets-2022-0031https://doaj.org/toc/2299-0984Research finds that the users of Social Networking Sites (SNSs) often fail to comprehensively engage with the plethora of available privacy features— arguably due to their sheer number and the fact that they are often hidden from sight. As different users are likely interested in engaging with different subsets of privacy features, an SNS could improve privacy management practices by adapting its interface in a way that proactively assists, guides, or prompts users to engage with the subset of privacy features they are most likely to benefit from. Whereas recent work presents algorithmic implementations of such privacy adaptation methods, this study investigates the optimal user interface mechanism to present such adaptations. In particular, we tested three proposed “adaptation methods” (automation, suggestions, highlights) in an online between-subjects user experiment in which 406 participants used a carefully controlled SNS prototype. We systematically evaluate the effect of these adaptation methods on participants’ engagement with the privacy features, their tendency to set stricter settings (protection), and their subjective evaluation of the assigned adaptation method. We find that the automation of privacy features afforded users the most privacy protection, while giving privacy suggestions caused the highest level of engagement with the features and the highest subjective ratings (as long as awkward suggestions are avoided). We discuss the practical implications of these findings in the effectiveness of adaptations improving user awareness of, and engagement with, privacy features on social media.Namara MosesSloan HenryKnijnenburg Bart P.Sciendoarticleprivacysocial mediafacebookuser-tailored privacyprivacy on social mediaprivacy decision-makingEthicsBJ1-1725Electronic computers. Computer scienceQA75.5-76.95ENProceedings on Privacy Enhancing Technologies, Vol 2022, Iss 1, Pp 629-648 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	privacy social media facebook user-tailored privacy privacy on social media privacy decision-making Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95
spellingShingle	privacy social media facebook user-tailored privacy privacy on social media privacy decision-making Ethics BJ1-1725 Electronic computers. Computer science QA75.5-76.95 Namara Moses Sloan Henry Knijnenburg Bart P. The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
description	Research finds that the users of Social Networking Sites (SNSs) often fail to comprehensively engage with the plethora of available privacy features— arguably due to their sheer number and the fact that they are often hidden from sight. As different users are likely interested in engaging with different subsets of privacy features, an SNS could improve privacy management practices by adapting its interface in a way that proactively assists, guides, or prompts users to engage with the subset of privacy features they are most likely to benefit from. Whereas recent work presents algorithmic implementations of such privacy adaptation methods, this study investigates the optimal user interface mechanism to present such adaptations. In particular, we tested three proposed “adaptation methods” (automation, suggestions, highlights) in an online between-subjects user experiment in which 406 participants used a carefully controlled SNS prototype. We systematically evaluate the effect of these adaptation methods on participants’ engagement with the privacy features, their tendency to set stricter settings (protection), and their subjective evaluation of the assigned adaptation method. We find that the automation of privacy features afforded users the most privacy protection, while giving privacy suggestions caused the highest level of engagement with the features and the highest subjective ratings (as long as awkward suggestions are avoided). We discuss the practical implications of these findings in the effectiveness of adaptations improving user awareness of, and engagement with, privacy features on social media.
format	article
author	Namara Moses Sloan Henry Knijnenburg Bart P.
author_facet	Namara Moses Sloan Henry Knijnenburg Bart P.
author_sort	Namara Moses
title	The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
title_short	The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
title_full	The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
title_fullStr	The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
title_full_unstemmed	The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites
title_sort	effectiveness of adaptation methods in improving user engagement and privacy protection on social network sites
publisher	Sciendo
publishDate	2022
url	https://doaj.org/article/b25462dc860e445086741d80e899de4a
work_keys_str_mv	AT namaramoses theeffectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites AT sloanhenry theeffectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites AT knijnenburgbartp theeffectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites AT namaramoses effectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites AT sloanhenry effectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites AT knijnenburgbartp effectivenessofadaptationmethodsinimprovinguserengagementandprivacyprotectiononsocialnetworksites
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The Effectiveness of Adaptation Methods in Improving User Engagement and Privacy Protection on Social Network Sites

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