Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 unde...

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Autores principales:	George Bedinelli Rossi, Dirceu da Silva, Mauro Neves Garcia
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2016
Materias:	keywords interactivity explicit memory internet undergraduate students Business HF5001-6182
Acceso en línea:	https://doaj.org/article/b26721c20a4e460b894b790e47ae5002
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spelling	oai:doaj.org-article:b26721c20a4e460b894b790e47ae50022021-11-11T15:48:06ZInteractivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment1807-734Xhttps://doaj.org/article/b26721c20a4e460b894b790e47ae50022016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123047026001https://doaj.org/toc/1807-734XABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.George Bedinelli RossiDirceu da SilvaMauro Neves GarciaFUCAPE Business Schoolarticlekeywordsinteractivityexplicit memoryinternetundergraduate studentsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 5, Pp 1-26 (2016)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	keywords interactivity explicit memory internet undergraduate students Business HF5001-6182
spellingShingle	keywords interactivity explicit memory internet undergraduate students Business HF5001-6182 George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
description	ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.
format	article
author	George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia
author_facet	George Bedinelli Rossi Dirceu da Silva Mauro Neves Garcia
author_sort	George Bedinelli Rossi
title	Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_short	Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_full	Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_fullStr	Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_full_unstemmed	Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_sort	interactivity and explicit memory formation of consumer undergraduate male students on internet environment
publisher	FUCAPE Business School
publishDate	2016
url	https://doaj.org/article/b26721c20a4e460b894b790e47ae5002
work_keys_str_mv	AT georgebedinellirossi interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment AT dirceudasilva interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment AT mauronevesgarcia interactivityandexplicitmemoryformationofconsumerundergraduatemalestudentsoninternetenvironment
_version_	1718433914330021888

Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

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