Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
ABSTRACT This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 unde...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/b26721c20a4e460b894b790e47ae5002 |
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