Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism

Currently, change in cities is advancing due to technological advances, information floods, increasing awareness, and raising living standards. Although the development of a city depends on the activation of urban marketing, an important and well-known city stands out as a brand. One of the strategi...

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Autores principales:	Maryam Vahabian, Nowzar Ghanbari, Said Ali Nori, Bizhan Kalhornia
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi Limited 2021
Materias:	Physics QC1-999
Acceso en línea:	https://doaj.org/article/b26ee783f6384daf9edbba30e387217d
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spelling	oai:doaj.org-article:b26ee783f6384daf9edbba30e387217d2021-11-22T01:09:38ZExplain the Components of Urban Branding, Emphasizing the Dimensions of Tourism1875-920310.1155/2021/9095302https://doaj.org/article/b26ee783f6384daf9edbba30e387217d2021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/9095302https://doaj.org/toc/1875-9203Currently, change in cities is advancing due to technological advances, information floods, increasing awareness, and raising living standards. Although the development of a city depends on the activation of urban marketing, an important and well-known city stands out as a brand. One of the strategies of urban management in order to progress in the competitive world market is to plan for sustainable urban branding for the city, which introducing the capabilities of the city, the most important factors in achieving economic benefits of urban branding are tourism and physical space. The metropolis of Hamadan has been selected for this purpose, including urban tourism destinations with historical and touristic species and the capital of Iran’s history and civilization. The measurement tool in this study is a questionnaire that will be designed based on the conceptual framework of the research as well as related studies. For this purpose, the components and indicators of urban branding have been identified with emphasis on social, economic, cultural, and physical dimensions and have been used with the opinion of 30 urban experts and specialists and using SPSS25 software analysis at a significant level. It can be concluded that according to the respondents, these variables have a great impact on branding the metropolis of Hamadan.Maryam VahabianNowzar GhanbariSaid Ali NoriBizhan KalhorniaHindawi LimitedarticlePhysicsQC1-999ENShock and Vibration, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Physics QC1-999
spellingShingle	Physics QC1-999 Maryam Vahabian Nowzar Ghanbari Said Ali Nori Bizhan Kalhornia Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
description	Currently, change in cities is advancing due to technological advances, information floods, increasing awareness, and raising living standards. Although the development of a city depends on the activation of urban marketing, an important and well-known city stands out as a brand. One of the strategies of urban management in order to progress in the competitive world market is to plan for sustainable urban branding for the city, which introducing the capabilities of the city, the most important factors in achieving economic benefits of urban branding are tourism and physical space. The metropolis of Hamadan has been selected for this purpose, including urban tourism destinations with historical and touristic species and the capital of Iran’s history and civilization. The measurement tool in this study is a questionnaire that will be designed based on the conceptual framework of the research as well as related studies. For this purpose, the components and indicators of urban branding have been identified with emphasis on social, economic, cultural, and physical dimensions and have been used with the opinion of 30 urban experts and specialists and using SPSS25 software analysis at a significant level. It can be concluded that according to the respondents, these variables have a great impact on branding the metropolis of Hamadan.
format	article
author	Maryam Vahabian Nowzar Ghanbari Said Ali Nori Bizhan Kalhornia
author_facet	Maryam Vahabian Nowzar Ghanbari Said Ali Nori Bizhan Kalhornia
author_sort	Maryam Vahabian
title	Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
title_short	Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
title_full	Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
title_fullStr	Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
title_full_unstemmed	Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism
title_sort	explain the components of urban branding, emphasizing the dimensions of tourism
publisher	Hindawi Limited
publishDate	2021
url	https://doaj.org/article/b26ee783f6384daf9edbba30e387217d
work_keys_str_mv	AT maryamvahabian explainthecomponentsofurbanbrandingemphasizingthedimensionsoftourism AT nowzarghanbari explainthecomponentsofurbanbrandingemphasizingthedimensionsoftourism AT saidalinori explainthecomponentsofurbanbrandingemphasizingthedimensionsoftourism AT bizhankalhornia explainthecomponentsofurbanbrandingemphasizingthedimensionsoftourism
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Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism

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