Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa

This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative rese...

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Autor principal:	Eugine Tafadzwa Maziriri
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	green packaging green advertising competitive advantage business performance Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/b29e1e67aa964593b7ee0c27489ef120
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spelling	oai:doaj.org-article:b29e1e67aa964593b7ee0c27489ef1202021-12-02T15:59:33ZGreen packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa2331-197510.1080/23311975.2020.1719586https://doaj.org/article/b29e1e67aa964593b7ee0c27489ef1202020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1719586https://doaj.org/toc/2331-1975This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative research approach was utilised for this investigation and a simple random sampling procedure was embraced. The target population for this examination was confined to heads of marketing departments within manufacturing SMEs in the Gauteng province of South Africa. The data analysis was done in Statistical Package for Social Sciences (SPSS) 25 for demographic data analysis and AMOS 25 was utilised for the structural equation modelling. The tested relationships produced satisfactory results consistent with how they were hypothesised. Unequivocally, it was discovered that green packaging and green advertising had a positive influence on competitive advantage and business performance. This investigation expands the knowledge base that presently exists in the field of green marketing, competitive advantage, as well as SMEs business performance. Likewise, this examination is important to manufacturing SME proprietors and supervisors since most them endeavour to have a competitive advantage and additionally, to boost profitability, as well as the business’ interest.Eugine Tafadzwa MaziririTaylor & Francis Grouparticlegreen packaginggreen advertisingcompetitive advantagebusiness performanceBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	green packaging green advertising competitive advantage business performance Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	green packaging green advertising competitive advantage business performance Business HF5001-6182 Management. Industrial management HD28-70 Eugine Tafadzwa Maziriri Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
description	This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative research approach was utilised for this investigation and a simple random sampling procedure was embraced. The target population for this examination was confined to heads of marketing departments within manufacturing SMEs in the Gauteng province of South Africa. The data analysis was done in Statistical Package for Social Sciences (SPSS) 25 for demographic data analysis and AMOS 25 was utilised for the structural equation modelling. The tested relationships produced satisfactory results consistent with how they were hypothesised. Unequivocally, it was discovered that green packaging and green advertising had a positive influence on competitive advantage and business performance. This investigation expands the knowledge base that presently exists in the field of green marketing, competitive advantage, as well as SMEs business performance. Likewise, this examination is important to manufacturing SME proprietors and supervisors since most them endeavour to have a competitive advantage and additionally, to boost profitability, as well as the business’ interest.
format	article
author	Eugine Tafadzwa Maziriri
author_facet	Eugine Tafadzwa Maziriri
author_sort	Eugine Tafadzwa Maziriri
title	Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
title_short	Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
title_full	Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
title_fullStr	Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
title_full_unstemmed	Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
title_sort	green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in south africa
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/b29e1e67aa964593b7ee0c27489ef120
work_keys_str_mv	AT euginetafadzwamaziriri greenpackagingandgreenadvertisingasprecursorsofcompetitiveadvantageandbusinessperformanceamongmanufacturingsmallandmediumenterprisesinsouthafrica
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Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa

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