Consumer Sustainable Shopping Practices for Small Business during COVID-19

The purpose of this study was to understand the factors that attract consumers to small businesses during the COVID-19 pandemic to assist with small businesses. Factors of interest included emotional (positive and negative) and cognitive experiences (resilience, optimism) during the pandemic and dem...

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Autores principales:	Sejin Ha, Michelle Childs, Christopher T. Sneed, Ann Berry
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	COVID-19 consumer behavior small business emotions resilience optimism demographics Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/b3578f5014fb4686b19f557b6f73c70d
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id	oai:doaj.org-article:b3578f5014fb4686b19f557b6f73c70d
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spelling	oai:doaj.org-article:b3578f5014fb4686b19f557b6f73c70d2021-11-25T19:01:09ZConsumer Sustainable Shopping Practices for Small Business during COVID-1910.3390/su1322124512071-1050https://doaj.org/article/b3578f5014fb4686b19f557b6f73c70d2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12451https://doaj.org/toc/2071-1050The purpose of this study was to understand the factors that attract consumers to small businesses during the COVID-19 pandemic to assist with small businesses. Factors of interest included emotional (positive and negative) and cognitive experiences (resilience, optimism) during the pandemic and demographic characteristics (gender, generation, education, income, and employment status). Using a convenience survey sample in U.S. (<i>N</i> = 315), this study found that positive and negative emotions, active resilience, and demographic characteristics (generation, education, income, and employment status) can explain consumer shopping frequency and number of services used with small businesses during a pandemic. Small businesses may seek to trigger active resilience and emotions (negative and positive) in their marketing/advertising avenues to attract consumers’ sustainable consumption practices and may consider pivoting to attract particular consumer segments that are more likely to lend favorable actions toward sustainable consumption.Sejin HaMichelle ChildsChristopher T. SneedAnn BerryMDPI AGarticleCOVID-19 consumer behaviorsmall businessemotionsresilienceoptimismdemographicsEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12451, p 12451 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	COVID-19 consumer behavior small business emotions resilience optimism demographics Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	COVID-19 consumer behavior small business emotions resilience optimism demographics Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Sejin Ha Michelle Childs Christopher T. Sneed Ann Berry Consumer Sustainable Shopping Practices for Small Business during COVID-19
description	The purpose of this study was to understand the factors that attract consumers to small businesses during the COVID-19 pandemic to assist with small businesses. Factors of interest included emotional (positive and negative) and cognitive experiences (resilience, optimism) during the pandemic and demographic characteristics (gender, generation, education, income, and employment status). Using a convenience survey sample in U.S. (<i>N</i> = 315), this study found that positive and negative emotions, active resilience, and demographic characteristics (generation, education, income, and employment status) can explain consumer shopping frequency and number of services used with small businesses during a pandemic. Small businesses may seek to trigger active resilience and emotions (negative and positive) in their marketing/advertising avenues to attract consumers’ sustainable consumption practices and may consider pivoting to attract particular consumer segments that are more likely to lend favorable actions toward sustainable consumption.
format	article
author	Sejin Ha Michelle Childs Christopher T. Sneed Ann Berry
author_facet	Sejin Ha Michelle Childs Christopher T. Sneed Ann Berry
author_sort	Sejin Ha
title	Consumer Sustainable Shopping Practices for Small Business during COVID-19
title_short	Consumer Sustainable Shopping Practices for Small Business during COVID-19
title_full	Consumer Sustainable Shopping Practices for Small Business during COVID-19
title_fullStr	Consumer Sustainable Shopping Practices for Small Business during COVID-19
title_full_unstemmed	Consumer Sustainable Shopping Practices for Small Business during COVID-19
title_sort	consumer sustainable shopping practices for small business during covid-19
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/b3578f5014fb4686b19f557b6f73c70d
work_keys_str_mv	AT sejinha consumersustainableshoppingpracticesforsmallbusinessduringcovid19 AT michellechilds consumersustainableshoppingpracticesforsmallbusinessduringcovid19 AT christophertsneed consumersustainableshoppingpracticesforsmallbusinessduringcovid19 AT annberry consumersustainableshoppingpracticesforsmallbusinessduringcovid19
_version_	1718410425151782912

Consumer Sustainable Shopping Practices for Small Business during COVID-19

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