The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations
With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing...
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FUCAPE Business School
2019
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oai:doaj.org-article:b3fb3095216946b8b01761fd1e6df3542021-11-11T15:48:08ZThe Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations1807-734X10.15728/bbr.2019.16.5.5https://doaj.org/article/b3fb3095216946b8b01761fd1e6df3542019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123066812005https://doaj.org/toc/1807-734XWith the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development.Eliana Andréa SeveroJulio Cesar Ferro de GuimarãesMateus Luan DellarmelinRossana Parizotto RibeiroFUCAPE Business Schoolarticlesocial networksenvironmental awarenesssocial responsibilitygenerationsBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 5, Pp 500-518 (2019) |
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social networks environmental awareness social responsibility generations Business HF5001-6182 |
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social networks environmental awareness social responsibility generations Business HF5001-6182 Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
description |
With the advent of globalization and access to information, social networks came to be widely used by different generations. However, environmental issues have been causing global impacts, as well as issues of social vulnerability. Environmental awareness awakens new consumption habits, implementing a new socially responsible posture. This study aims to analyze the influence of social networks on environmental awareness and the social responsibility of Baby Boomers, Generations X, and Y, in the regions of South and Southeast Brazil. We use the methodology of quantitative and descriptive research, by means of the Structural Equation Modeling. The results highlight that individuals who are exposed to information (videos, photos, texts) related to social responsibility and environmental sustainability are positively influenced in the formation of social and environmental awareness. However, generation Y presented the lowest means of responses in the search for information on environmental and social issues. This is relevant to society, teaching institutions, government agencies, as well as companies, in order to promote actions and information on social and environmental responsibility, in order to engage Generation Y in sustainable development. |
format |
article |
author |
Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro |
author_facet |
Eliana Andréa Severo Julio Cesar Ferro de Guimarães Mateus Luan Dellarmelin Rossana Parizotto Ribeiro |
author_sort |
Eliana Andréa Severo |
title |
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
title_short |
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
title_full |
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
title_fullStr |
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
title_full_unstemmed |
The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations |
title_sort |
influence of social networks on environmental awareness and the social responsibility of generations |
publisher |
FUCAPE Business School |
publishDate |
2019 |
url |
https://doaj.org/article/b3fb3095216946b8b01761fd1e6df354 |
work_keys_str_mv |
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