« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009

In the current debate “how the major cities attach importance to the notion of the nature?”, the metropolis of Lyon constitutes an exemplary case. In the competitive climate in which Lyon is compared to the other big European metropolises, promotional speeches carrying by communications groups explo...

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Autores principales:	Inès Méliani, Paul Arnould
Formato:	article
Lenguaje:	FR
Publicado:	Éditions en environnement VertigO 2012
Materias:	Lyon nature communication city marketing instrumentalisation Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/b405ff8079154fa8bc0f641418cec069
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spelling	oai:doaj.org-article:b405ff8079154fa8bc0f641418cec0692021-12-02T10:00:31Z« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 20091492-844210.4000/vertigo.12960https://doaj.org/article/b405ff8079154fa8bc0f641418cec0692012-10-01T00:00:00Zhttp://journals.openedition.org/vertigo/12960https://doaj.org/toc/1492-8442In the current debate “how the major cities attach importance to the notion of the nature?”, the metropolis of Lyon constitutes an exemplary case. In the competitive climate in which Lyon is compared to the other big European metropolises, promotional speeches carrying by communications groups exploit the nature issue. The following reflection is based on a lexicometric analysis of the Lyons institutional press dated from 1989 to 2009. A diachronic approach question the use of the nature issue under the successive mandates of Michel Noir, Raymond Barre and Gerard Collomb. A use of techniques in quantitative and qualitative data treatment puts in context and gives sense to the content of these articles. The analysis of all the newspapers covering the study period is about 441 articles. The results show the ambivalence of the nature issue in urban environment. In the beginning of 1990’s, the metropolis of Lyons introduces the methods of action and the resources of his environmental policy. Twenty years later, the improvement of the soil gains ground to the detriment of natural area. Between concrete, long-lasting action and territorial marketing, we postulate the nature issue as a more and more exploited notion. The mobilization of nature objects combines philosophic references, social preoccupations, ecological goals and commercial aspects. The nature is not necessarily the same from each other.Inès MélianiPaul ArnouldÉditions en environnement VertigOarticleLyonnaturecommunicationcity marketinginstrumentalisationEnvironmental sciencesGE1-350FRVertigO, Vol 12, Iss 2 (2012)
institution	DOAJ
collection	DOAJ
language	FR
topic	Lyon nature communication city marketing instrumentalisation Environmental sciences GE1-350
spellingShingle	Lyon nature communication city marketing instrumentalisation Environmental sciences GE1-350 Inès Méliani Paul Arnould « Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
description	In the current debate “how the major cities attach importance to the notion of the nature?”, the metropolis of Lyon constitutes an exemplary case. In the competitive climate in which Lyon is compared to the other big European metropolises, promotional speeches carrying by communications groups exploit the nature issue. The following reflection is based on a lexicometric analysis of the Lyons institutional press dated from 1989 to 2009. A diachronic approach question the use of the nature issue under the successive mandates of Michel Noir, Raymond Barre and Gerard Collomb. A use of techniques in quantitative and qualitative data treatment puts in context and gives sense to the content of these articles. The analysis of all the newspapers covering the study period is about 441 articles. The results show the ambivalence of the nature issue in urban environment. In the beginning of 1990’s, the metropolis of Lyons introduces the methods of action and the resources of his environmental policy. Twenty years later, the improvement of the soil gains ground to the detriment of natural area. Between concrete, long-lasting action and territorial marketing, we postulate the nature issue as a more and more exploited notion. The mobilization of nature objects combines philosophic references, social preoccupations, ecological goals and commercial aspects. The nature is not necessarily the same from each other.
format	article
author	Inès Méliani Paul Arnould
author_facet	Inès Méliani Paul Arnould
author_sort	Inès Méliani
title	« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
title_short	« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
title_full	« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
title_fullStr	« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
title_full_unstemmed	« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
title_sort	« marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009
publisher	Éditions en environnement VertigO
publishDate	2012
url	https://doaj.org/article/b405ff8079154fa8bc0f641418cec069
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« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009

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