Authenticity as a corporate social responsibility platform for building customer loyalty
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to custo...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2020
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| Subjects: | |
| Online Access: | https://doaj.org/article/b42c9dec36b7471ab8a2c11b285bff35 |
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