Image Tactics in Public Speeches of the Head of the Reg

The article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The st...

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Autor principal:	A. V. Chepkasov
Formato:	article
Lenguaje:	EN RU
Publicado:	Kemerovo State University 2021
Materias:	image image of the region communicative (speech) strategy speech tactics communicative tactics speech reception political communication political discourse suggestion territory History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/b48517dd7d4945708bb4b8fe1f41335c
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id	oai:doaj.org-article:b48517dd7d4945708bb4b8fe1f41335c
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spelling	oai:doaj.org-article:b48517dd7d4945708bb4b8fe1f41335c2021-11-17T02:43:10ZImage Tactics in Public Speeches of the Head of the Reg2078-89752078-898310.21603/2078-8975-2021-23-3-837-846https://doaj.org/article/b48517dd7d4945708bb4b8fe1f41335c2021-11-01T00:00:00Zhttps://vestnik.kemsu.ru/jour/article/view/5064https://doaj.org/toc/2078-8975https://doaj.org/toc/2078-8983The article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The strategies demonstrated a strong suggestive potential aimed at changing the values and worldview of the recipient while promoting the image of the territory and its main political figure. The speeches appeared to be quite expressive as they contained a lot of emotional vocabulary, which was almost completely absent from the original written texts. A. G. Tuleyev chose informative and incentive tactics, e.g. focus on the positive development of the region (22 %), campaigning tactics (15 %), and historical references (12 %). The ex-governor pursued several parallel goals, e.g. to describe the region as dynamic, attractive, and prosperous while demonstrating his care about the electorate and showing respect to people of hard labor.A. V. ChepkasovKemerovo State Universityarticleimageimage of the regioncommunicative (speech) strategyspeech tacticscommunicative tacticsspeech receptionpolitical communicationpolitical discoursesuggestionterritoryHistory of Russia. Soviet Union. Former Soviet RepublicsDK1-4735PsychologyBF1-990ENRUВестник Кемеровского государственного университета, Vol 23, Iss 3, Pp 837-846 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	image image of the region communicative (speech) strategy speech tactics communicative tactics speech reception political communication political discourse suggestion territory History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
spellingShingle	image image of the region communicative (speech) strategy speech tactics communicative tactics speech reception political communication political discourse suggestion territory History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990 A. V. Chepkasov Image Tactics in Public Speeches of the Head of the Reg
description	The article features the way political discourse shapes the image of the region. The research was based on a number of speeches given by A. G. Tuleyev, the ex-governor of the Kemerovo Region. The author used the classification of communicative strategies and tactics developed by O. S. Issers. The strategies demonstrated a strong suggestive potential aimed at changing the values and worldview of the recipient while promoting the image of the territory and its main political figure. The speeches appeared to be quite expressive as they contained a lot of emotional vocabulary, which was almost completely absent from the original written texts. A. G. Tuleyev chose informative and incentive tactics, e.g. focus on the positive development of the region (22 %), campaigning tactics (15 %), and historical references (12 %). The ex-governor pursued several parallel goals, e.g. to describe the region as dynamic, attractive, and prosperous while demonstrating his care about the electorate and showing respect to people of hard labor.
format	article
author	A. V. Chepkasov
author_facet	A. V. Chepkasov
author_sort	A. V. Chepkasov
title	Image Tactics in Public Speeches of the Head of the Reg
title_short	Image Tactics in Public Speeches of the Head of the Reg
title_full	Image Tactics in Public Speeches of the Head of the Reg
title_fullStr	Image Tactics in Public Speeches of the Head of the Reg
title_full_unstemmed	Image Tactics in Public Speeches of the Head of the Reg
title_sort	image tactics in public speeches of the head of the reg
publisher	Kemerovo State University
publishDate	2021
url	https://doaj.org/article/b48517dd7d4945708bb4b8fe1f41335c
work_keys_str_mv	AT avchepkasov imagetacticsinpublicspeechesoftheheadofthereg
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Image Tactics in Public Speeches of the Head of the Reg

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