The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns

This study aims to determine the perception of the level of resilience of Micro, Small, and Medium Enterprises (MSME) and determine the factors related to the resilience of MSME in the new normal. This study was conducted on all MSME assisted by the Research, Publication, and Community Service (LP3M...

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Autor principal:	Widodo Aris Slamet
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/b48a6e8c9055422d8842d53cbe44f865
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spelling	oai:doaj.org-article:b48a6e8c9055422d8842d53cbe44f8652021-11-08T15:19:28ZThe correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns2267-124210.1051/e3sconf/202131602034https://doaj.org/article/b48a6e8c9055422d8842d53cbe44f8652021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_02034.pdfhttps://doaj.org/toc/2267-1242This study aims to determine the perception of the level of resilience of Micro, Small, and Medium Enterprises (MSME) and determine the factors related to the resilience of MSME in the new normal. This study was conducted on all MSME assisted by the Research, Publication, and Community Service (LP3M) of the University of Muhammadiyah Yogyakarta in community empowermrnt program in August 2020. The respondents were spread througout Indonesia with a total of 135 MSME respondents. The method used is descriptive analysis. The analytical technique using Likerl scale skoring and correlation analysis (Rank Spearman) used to determine the correlation of the factors to MSME resilience in the new normal. The results of the analysis show that the perception of the level of resilience of MSME during the Covid-19 pandemic is in the 'agree' category. The characteristics of entrepreneurship, business innovation, and marketing strategies have a positive and significant relationship with the resilience of MSME in the new normal era.Widodo Aris SlametEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 02034 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Widodo Aris Slamet The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
description	This study aims to determine the perception of the level of resilience of Micro, Small, and Medium Enterprises (MSME) and determine the factors related to the resilience of MSME in the new normal. This study was conducted on all MSME assisted by the Research, Publication, and Community Service (LP3M) of the University of Muhammadiyah Yogyakarta in community empowermrnt program in August 2020. The respondents were spread througout Indonesia with a total of 135 MSME respondents. The method used is descriptive analysis. The analytical technique using Likerl scale skoring and correlation analysis (Rank Spearman) used to determine the correlation of the factors to MSME resilience in the new normal. The results of the analysis show that the perception of the level of resilience of MSME during the Covid-19 pandemic is in the 'agree' category. The characteristics of entrepreneurship, business innovation, and marketing strategies have a positive and significant relationship with the resilience of MSME in the new normal era.
format	article
author	Widodo Aris Slamet
author_facet	Widodo Aris Slamet
author_sort	Widodo Aris Slamet
title	The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
title_short	The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
title_full	The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
title_fullStr	The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
title_full_unstemmed	The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
title_sort	correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/b48a6e8c9055422d8842d53cbe44f865
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The correlation of entrepreneurship characteristic, business innovation, and marketing strategy to the resilience of micro, small, and medium enterprises (msme) in the new normal patterns

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