Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit

This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it...

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Autores principales:	Yi-Ting Wang, Kuan-Yu Lin
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	M-learning applications expectation confirmation theory flow theory habit continuance usage intention Psychology BF1-990
Acceso en línea:	https://doaj.org/article/b5d0d8403f174cf4b613bc2435520062
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spelling	oai:doaj.org-article:b5d0d8403f174cf4b613bc24355200622021-11-10T05:23:08ZUnderstanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit1664-107810.3389/fpsyg.2021.736051https://doaj.org/article/b5d0d8403f174cf4b613bc24355200622021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.736051/fullhttps://doaj.org/toc/1664-1078This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it comes to their usage of apps, especially m-learning apps, has rarely been reported. To obtain a comprehensive understanding of behaviors regarding the use of m-learning apps, this study constructed a theoretical research framework based on expectation confirmation theory and flow theory by considering habit as a moderating variable. Online questionnaires were administered to users of m-learning apps in Taiwan and data were analyzed through a structural equation modeling approach. The results indicated that the intention of users to continue using m-learning apps was influenced by satisfaction, perceived usefulness, and flow experience. Expectation confirmation affected user satisfaction and perceived usefulness. Differences existed in the intention to continue usage between users with strong and weak habits. In addition, perceived usefulness, expectation confirmation, and flow experience had direct and positive effects on satisfaction. The implications of these findings were discussed.Yi-Ting WangKuan-Yu LinFrontiers Media S.A.articleM-learning applicationsexpectation confirmation theoryflow theoryhabitcontinuance usage intentionPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	M-learning applications expectation confirmation theory flow theory habit continuance usage intention Psychology BF1-990
spellingShingle	M-learning applications expectation confirmation theory flow theory habit continuance usage intention Psychology BF1-990 Yi-Ting Wang Kuan-Yu Lin Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
description	This study explored the factors that affect the intention of users to continue using mobile learning (m-learning) applications (apps). The influence of habit on user behavior toward information systems has been extensively discussed in the literature, but its role in the continuance of users when it comes to their usage of apps, especially m-learning apps, has rarely been reported. To obtain a comprehensive understanding of behaviors regarding the use of m-learning apps, this study constructed a theoretical research framework based on expectation confirmation theory and flow theory by considering habit as a moderating variable. Online questionnaires were administered to users of m-learning apps in Taiwan and data were analyzed through a structural equation modeling approach. The results indicated that the intention of users to continue using m-learning apps was influenced by satisfaction, perceived usefulness, and flow experience. Expectation confirmation affected user satisfaction and perceived usefulness. Differences existed in the intention to continue usage between users with strong and weak habits. In addition, perceived usefulness, expectation confirmation, and flow experience had direct and positive effects on satisfaction. The implications of these findings were discussed.
format	article
author	Yi-Ting Wang Kuan-Yu Lin
author_facet	Yi-Ting Wang Kuan-Yu Lin
author_sort	Yi-Ting Wang
title	Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_short	Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_full	Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_fullStr	Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_full_unstemmed	Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit
title_sort	understanding continuance usage of mobile learning applications: the moderating role of habit
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/b5d0d8403f174cf4b613bc2435520062
work_keys_str_mv	AT yitingwang understandingcontinuanceusageofmobilelearningapplicationsthemoderatingroleofhabit AT kuanyulin understandingcontinuanceusageofmobilelearningapplicationsthemoderatingroleofhabit
_version_	1718440591169159168

Understanding Continuance Usage of Mobile Learning Applications: The Moderating Role of Habit

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