Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can dr...
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Taylor & Francis Group
2018
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oai:doaj.org-article:b5dc80662000421091e793420043c7d02021-12-02T14:07:32ZSay it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production2331-197510.1080/23311975.2018.1516109https://doaj.org/article/b5dc80662000421091e793420043c7d02018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1516109https://doaj.org/toc/2331-1975Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can drive consumers’ satisfaction. More knowledge of how feedback from service employees drives consumers’ satisfaction will help the service industry design, customize, and deliver meaningful experience-based products. By drawing on the self-presentation theory, in two experiments, we tested how face-to-face feedback influences consumers’ satisfaction with the outcome of task performance. Our analysis showed that satisfaction with self-produced outcome was lower when participants were aware of others during co-production. Furthermore, participants’ were more satisfied when they received positive face-to-face feedback about the outcome of their own task performance than positive face-to-face feedback on the process underlying task performance.May Irene FurenesOlga GjeraldTorvald ØgaardTaylor & Francis Grouparticleco-productionfeedbacksatisfactionself-presentationexperimentsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018) |
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co-production feedback satisfaction self-presentation experiments Business HF5001-6182 Management. Industrial management HD28-70 |
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co-production feedback satisfaction self-presentation experiments Business HF5001-6182 Management. Industrial management HD28-70 May Irene Furenes Olga Gjerald Torvald Øgaard Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
description |
Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can drive consumers’ satisfaction. More knowledge of how feedback from service employees drives consumers’ satisfaction will help the service industry design, customize, and deliver meaningful experience-based products. By drawing on the self-presentation theory, in two experiments, we tested how face-to-face feedback influences consumers’ satisfaction with the outcome of task performance. Our analysis showed that satisfaction with self-produced outcome was lower when participants were aware of others during co-production. Furthermore, participants’ were more satisfied when they received positive face-to-face feedback about the outcome of their own task performance than positive face-to-face feedback on the process underlying task performance. |
format |
article |
author |
May Irene Furenes Olga Gjerald Torvald Øgaard |
author_facet |
May Irene Furenes Olga Gjerald Torvald Øgaard |
author_sort |
May Irene Furenes |
title |
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
title_short |
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
title_full |
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
title_fullStr |
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
title_full_unstemmed |
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production |
title_sort |
say it’s fantastic or say nothing at all: effects of feedback on consumers’ satisfaction with the outcome of co-production |
publisher |
Taylor & Francis Group |
publishDate |
2018 |
url |
https://doaj.org/article/b5dc80662000421091e793420043c7d0 |
work_keys_str_mv |
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