Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production

Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can dr...

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Autores principales: May Irene Furenes, Olga Gjerald, Torvald Øgaard
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2018
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Acceso en línea:https://doaj.org/article/b5dc80662000421091e793420043c7d0
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spelling oai:doaj.org-article:b5dc80662000421091e793420043c7d02021-12-02T14:07:32ZSay it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production2331-197510.1080/23311975.2018.1516109https://doaj.org/article/b5dc80662000421091e793420043c7d02018-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2018.1516109https://doaj.org/toc/2331-1975Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can drive consumers’ satisfaction. More knowledge of how feedback from service employees drives consumers’ satisfaction will help the service industry design, customize, and deliver meaningful experience-based products. By drawing on the self-presentation theory, in two experiments, we tested how face-to-face feedback influences consumers’ satisfaction with the outcome of task performance. Our analysis showed that satisfaction with self-produced outcome was lower when participants were aware of others during co-production. Furthermore, participants’ were more satisfied when they received positive face-to-face feedback about the outcome of their own task performance than positive face-to-face feedback on the process underlying task performance.May Irene FurenesOlga GjeraldTorvald ØgaardTaylor & Francis Grouparticleco-productionfeedbacksatisfactionself-presentationexperimentsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 5, Iss 1 (2018)
institution DOAJ
collection DOAJ
language EN
topic co-production
feedback
satisfaction
self-presentation
experiments
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle co-production
feedback
satisfaction
self-presentation
experiments
Business
HF5001-6182
Management. Industrial management
HD28-70
May Irene Furenes
Olga Gjerald
Torvald Øgaard
Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
description Participation in co-production is essential for consumers to ensure successful service outcomes. To ensure a satisfying service outcome, service providers offer consumers feedback on their task performance. This study contributes to a better understanding on how positive face-to-face feedback can drive consumers’ satisfaction. More knowledge of how feedback from service employees drives consumers’ satisfaction will help the service industry design, customize, and deliver meaningful experience-based products. By drawing on the self-presentation theory, in two experiments, we tested how face-to-face feedback influences consumers’ satisfaction with the outcome of task performance. Our analysis showed that satisfaction with self-produced outcome was lower when participants were aware of others during co-production. Furthermore, participants’ were more satisfied when they received positive face-to-face feedback about the outcome of their own task performance than positive face-to-face feedback on the process underlying task performance.
format article
author May Irene Furenes
Olga Gjerald
Torvald Øgaard
author_facet May Irene Furenes
Olga Gjerald
Torvald Øgaard
author_sort May Irene Furenes
title Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
title_short Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
title_full Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
title_fullStr Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
title_full_unstemmed Say it’s fantastic or say nothing at all: Effects of feedback on consumers’ satisfaction with the outcome of co-production
title_sort say it’s fantastic or say nothing at all: effects of feedback on consumers’ satisfaction with the outcome of co-production
publisher Taylor & Francis Group
publishDate 2018
url https://doaj.org/article/b5dc80662000421091e793420043c7d0
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AT olgagjerald sayitsfantasticorsaynothingatalleffectsoffeedbackonconsumerssatisfactionwiththeoutcomeofcoproduction
AT torvaldøgaard sayitsfantasticorsaynothingatalleffectsoffeedbackonconsumerssatisfactionwiththeoutcomeofcoproduction
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