The one-and-a-half sided parasocial relationship: The curious case of live streaming

Parasocial relationships have traditionally been conceptualized as one-sided, non-reciprocal relationships with media figures. However, the proliferation of online media “microcelebrities” via live streaming has shifted the nature of parasocial relationship away from the classic one-sided relationsh...

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Autores principales:	Rachel Kowert, Emory Daniel, Jr.
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Parasocial relationships Computer mediated communication Live streaming Twitch Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/b6082721f37543af980ff95fe45d7bc8
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spelling	oai:doaj.org-article:b6082721f37543af980ff95fe45d7bc82021-12-01T05:05:04ZThe one-and-a-half sided parasocial relationship: The curious case of live streaming2451-958810.1016/j.chbr.2021.100150https://doaj.org/article/b6082721f37543af980ff95fe45d7bc82021-08-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958821000981https://doaj.org/toc/2451-9588Parasocial relationships have traditionally been conceptualized as one-sided, non-reciprocal relationships with media figures. However, the proliferation of online media “microcelebrities” via live streaming has shifted the nature of parasocial relationship away from the classic one-sided relationship and towards a “one-and-a-half” sided relationship characterized by the potential for reciprocal communication, strong community affiliation, fandom cultures, wishful identification, high emotional engagement, and increased presence. This paper explores the theoretical and practical implications of this shift, specifically within the context of live streaming on Twitch.Rachel KowertEmory Daniel, Jr.ElsevierarticleParasocial relationshipsComputer mediated communicationLive streamingTwitchElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 4, Iss , Pp 100150- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Parasocial relationships Computer mediated communication Live streaming Twitch Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
spellingShingle	Parasocial relationships Computer mediated communication Live streaming Twitch Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990 Rachel Kowert Emory Daniel, Jr. The one-and-a-half sided parasocial relationship: The curious case of live streaming
description	Parasocial relationships have traditionally been conceptualized as one-sided, non-reciprocal relationships with media figures. However, the proliferation of online media “microcelebrities” via live streaming has shifted the nature of parasocial relationship away from the classic one-sided relationship and towards a “one-and-a-half” sided relationship characterized by the potential for reciprocal communication, strong community affiliation, fandom cultures, wishful identification, high emotional engagement, and increased presence. This paper explores the theoretical and practical implications of this shift, specifically within the context of live streaming on Twitch.
format	article
author	Rachel Kowert Emory Daniel, Jr.
author_facet	Rachel Kowert Emory Daniel, Jr.
author_sort	Rachel Kowert
title	The one-and-a-half sided parasocial relationship: The curious case of live streaming
title_short	The one-and-a-half sided parasocial relationship: The curious case of live streaming
title_full	The one-and-a-half sided parasocial relationship: The curious case of live streaming
title_fullStr	The one-and-a-half sided parasocial relationship: The curious case of live streaming
title_full_unstemmed	The one-and-a-half sided parasocial relationship: The curious case of live streaming
title_sort	one-and-a-half sided parasocial relationship: the curious case of live streaming
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/b6082721f37543af980ff95fe45d7bc8
work_keys_str_mv	AT rachelkowert theoneandahalfsidedparasocialrelationshipthecuriouscaseoflivestreaming AT emorydanieljr theoneandahalfsidedparasocialrelationshipthecuriouscaseoflivestreaming AT rachelkowert oneandahalfsidedparasocialrelationshipthecuriouscaseoflivestreaming AT emorydanieljr oneandahalfsidedparasocialrelationshipthecuriouscaseoflivestreaming
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The one-and-a-half sided parasocial relationship: The curious case of live streaming

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