Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention

Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students’ behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of...

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Autores principales: Febriana RİESTYANİNGRUM, Arash PASHAEV, Alessio SİMONE, Sem SİSAMUTH
Formato: article
Lenguaje:EN
Publicado: Akdeniz University Tourism Faculty 2021
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Acceso en línea:https://doaj.org/article/b614f705a5fc4f4d89298aadc8eb234b
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spelling oai:doaj.org-article:b614f705a5fc4f4d89298aadc8eb234b2021-12-01T13:20:45ZDestination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention10.30519/ahtr.8292922147-91002148-7316https://doaj.org/article/b614f705a5fc4f4d89298aadc8eb234b2021-12-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/66016/829292https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students’ behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of the epidemic around the world. The objective of this research is to determine if there are any direct and indirect impacts of destination image on behavioural intention through attitude. Based on an online survey of 385 participants were analysed using path analysis through a nonprobability, convenience-sampling approach. Findings suggest that: (1) destination image is directly associated with attitude; (2) attitude is directly associated with behavioural intention; (3) destination image is directly associated with behavioural intention; (4) destination image is indirectly associated with behavioural intention through attitude. The outcome of this research will therefore a contribution to decision-making process managers of tourism destinations so that they can manage their business in the best possible way to accommodate the post-pandemic situation.Febriana RİESTYANİNGRUM Arash PASHAEVAlessio SİMONE Sem SİSAMUTHAkdeniz University Tourism Faculty articleimpact covid-19wuhanchina’s foreigner studentsdestination imageattitudebehavioural intentionHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 2, Pp 292-312 (2021)
institution DOAJ
collection DOAJ
language EN
topic impact covid-19
wuhan
china’s foreigner students
destination image
attitude
behavioural intention
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
spellingShingle impact covid-19
wuhan
china’s foreigner students
destination image
attitude
behavioural intention
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX901-946.5
Geography (General)
G1-922
Febriana RİESTYANİNGRUM
Arash PASHAEV
Alessio SİMONE
Sem SİSAMUTH
Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
description Wuhan was discouraged over time as a tourist destination after the COVID-19 pandemic spread around the world. This unique and unexpected situation, particularly affected foreign students’ behaviour, urging them to avoid the well-known Chinese tourist spot, notoriety recently tainted by the spread of the epidemic around the world. The objective of this research is to determine if there are any direct and indirect impacts of destination image on behavioural intention through attitude. Based on an online survey of 385 participants were analysed using path analysis through a nonprobability, convenience-sampling approach. Findings suggest that: (1) destination image is directly associated with attitude; (2) attitude is directly associated with behavioural intention; (3) destination image is directly associated with behavioural intention; (4) destination image is indirectly associated with behavioural intention through attitude. The outcome of this research will therefore a contribution to decision-making process managers of tourism destinations so that they can manage their business in the best possible way to accommodate the post-pandemic situation.
format article
author Febriana RİESTYANİNGRUM
Arash PASHAEV
Alessio SİMONE
Sem SİSAMUTH
author_facet Febriana RİESTYANİNGRUM
Arash PASHAEV
Alessio SİMONE
Sem SİSAMUTH
author_sort Febriana RİESTYANİNGRUM
title Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
title_short Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
title_full Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
title_fullStr Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
title_full_unstemmed Destination Image Impacts of Wuhan Post-pandemic on China’s Foreign Students’ Behavioural Intention
title_sort destination image impacts of wuhan post-pandemic on china’s foreign students’ behavioural intention
publisher Akdeniz University Tourism Faculty
publishDate 2021
url https://doaj.org/article/b614f705a5fc4f4d89298aadc8eb234b
work_keys_str_mv AT febrianariestyaningrum destinationimageimpactsofwuhanpostpandemiconchinasforeignstudentsbehaviouralintention
AT arashpashaev destinationimageimpactsofwuhanpostpandemiconchinasforeignstudentsbehaviouralintention
AT alessiosimone destinationimageimpactsofwuhanpostpandemiconchinasforeignstudentsbehaviouralintention
AT semsisamuth destinationimageimpactsofwuhanpostpandemiconchinasforeignstudentsbehaviouralintention
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