ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...

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Autor principal:	D. Manukyan
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	construction industry marketing strategy marketing plan management market analysis Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/b62354a890b24c4fa768bbde8e8328d4
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spelling	oai:doaj.org-article:b62354a890b24c4fa768bbde8e8328d42021-12-03T07:43:22ZANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY1816-42772686-8415https://doaj.org/article/b62354a890b24c4fa768bbde8e8328d42017-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/711https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and characteristics of development of marketing plan for a construction company. The universal step-by-step model of development of marketing strategy is given in the construction industry.D. ManukyanPublishing House of the State University of Managementarticleconstruction industrymarketing strategymarketing planmanagementmarketanalysisSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 40-43 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	construction industry marketing strategy marketing plan management market analysis Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	construction industry marketing strategy marketing plan management market analysis Sociology (General) HM401-1281 Economics as a science HB71-74 D. Manukyan ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
description	This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and characteristics of development of marketing plan for a construction company. The universal step-by-step model of development of marketing strategy is given in the construction industry.
format	article
author	D. Manukyan
author_facet	D. Manukyan
author_sort	D. Manukyan
title	ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
title_short	ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
title_full	ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
title_fullStr	ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
title_full_unstemmed	ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
title_sort	analysis of modern marketing trends in construction industry
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/b62354a890b24c4fa768bbde8e8328d4
work_keys_str_mv	AT dmanukyan analysisofmodernmarketingtrendsinconstructionindustry
_version_	1718373714746146816

ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

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