A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.

Nowadays, the idea of firms' atomization is rejected and companies are perceived as entities embedded in inter-organizational relationships and their configurations, including dyads and networks. The relational view in strategic management thus prompts research on a firm's relational strat...

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Autores principales: Agnieszka Zakrzewska-Bielawska, Dagmara Lewicka
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Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/b626d44f8808452099237df5346aeddf
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spelling oai:doaj.org-article:b626d44f8808452099237df5346aeddf2021-12-02T20:06:36ZA company's relational strategy: Linkage between strategic choices, attributes, and outcomes.1932-620310.1371/journal.pone.0254531https://doaj.org/article/b626d44f8808452099237df5346aeddf2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0254531https://doaj.org/toc/1932-6203Nowadays, the idea of firms' atomization is rejected and companies are perceived as entities embedded in inter-organizational relationships and their configurations, including dyads and networks. The relational view in strategic management thus prompts research on a firm's relational strategy. This paper taps this gap considering links between strategic choices and attributes of a company's inter-organizational relationships, as well as the outcomes achieved by collaboration with different groups of stakeholders. We test the model based on research carried out on a representative sample of 400 enterprises operating in Poland and on international markets. The results of structural equation modeling show that 1) the outcomes of collaboration reflect market benefits and are dependent on the durability of the inter-organizational relationships and the heterogeneity of the supply chain relationships, 2) durability as an attribute of the relational strategy depends on the choice of how to create and appropriate value, and 3) in turn, the attribute of heterogeneity of the relational strategy depends on what type of partners are selected. Thereby, we deliver managerial implications on how to create a relational strategy to achieve a relational rent and better a company's market position.Agnieszka Zakrzewska-BielawskaDagmara LewickaPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0254531 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Agnieszka Zakrzewska-Bielawska
Dagmara Lewicka
A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
description Nowadays, the idea of firms' atomization is rejected and companies are perceived as entities embedded in inter-organizational relationships and their configurations, including dyads and networks. The relational view in strategic management thus prompts research on a firm's relational strategy. This paper taps this gap considering links between strategic choices and attributes of a company's inter-organizational relationships, as well as the outcomes achieved by collaboration with different groups of stakeholders. We test the model based on research carried out on a representative sample of 400 enterprises operating in Poland and on international markets. The results of structural equation modeling show that 1) the outcomes of collaboration reflect market benefits and are dependent on the durability of the inter-organizational relationships and the heterogeneity of the supply chain relationships, 2) durability as an attribute of the relational strategy depends on the choice of how to create and appropriate value, and 3) in turn, the attribute of heterogeneity of the relational strategy depends on what type of partners are selected. Thereby, we deliver managerial implications on how to create a relational strategy to achieve a relational rent and better a company's market position.
format article
author Agnieszka Zakrzewska-Bielawska
Dagmara Lewicka
author_facet Agnieszka Zakrzewska-Bielawska
Dagmara Lewicka
author_sort Agnieszka Zakrzewska-Bielawska
title A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
title_short A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
title_full A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
title_fullStr A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
title_full_unstemmed A company's relational strategy: Linkage between strategic choices, attributes, and outcomes.
title_sort company's relational strategy: linkage between strategic choices, attributes, and outcomes.
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/b626d44f8808452099237df5346aeddf
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