A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value

Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries like Vie...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Nguyen Tran Le Na, Nguyen Ngoc Hien
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	commitment emotional value functional value social value recommedation to use Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/b62cdcdc02bc414582a193b41ba22c15
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:b62cdcdc02bc414582a193b41ba22c15
record_format	dspace
spelling	oai:doaj.org-article:b62cdcdc02bc414582a193b41ba22c152021-12-02T18:21:19ZA study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value2331-197510.1080/23311975.2021.1899468https://doaj.org/article/b62cdcdc02bc414582a193b41ba22c152021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1899468https://doaj.org/toc/2331-1975Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries like Vietnam. This study develops a research model and tests hypotheses related to the antecendents (personal innovativeness, perceived risk, perceived ease of use and long-term orientation) and the outcomes (commitment and recommendation) of perceived value. The technology acceptance model (TAM), the diffusion of innovation theory (DOI), the theory of perceived risk (TPB) and the perceived value model (PERVAL) were used to build the research model. With a sample of 320 consumers using mobile wallets in Vietnam, a Structural Equation Model (SEM) was used to test the hypotheses. The findings show that personal innovativeness, perceived risk, perceived ease of use and long-term orientation are the factors that significantly influence the perceived value of mobile wallet users. Also, the findings show that perceived value has positive impacts on user’s commitment and recommendation to use a m-wallet. The study supports m-wallet service providers to understand how to increase mobile wallet user’s commitment and recommendation to others.Nguyen Tran Le NaNguyen Ngoc HienTaylor & Francis Grouparticlecommitmentemotional valuefunctional valuesocial valuerecommedation to useBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	commitment emotional value functional value social value recommedation to use Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	commitment emotional value functional value social value recommedation to use Business HF5001-6182 Management. Industrial management HD28-70 Nguyen Tran Le Na Nguyen Ngoc Hien A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
description	Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries like Vietnam. This study develops a research model and tests hypotheses related to the antecendents (personal innovativeness, perceived risk, perceived ease of use and long-term orientation) and the outcomes (commitment and recommendation) of perceived value. The technology acceptance model (TAM), the diffusion of innovation theory (DOI), the theory of perceived risk (TPB) and the perceived value model (PERVAL) were used to build the research model. With a sample of 320 consumers using mobile wallets in Vietnam, a Structural Equation Model (SEM) was used to test the hypotheses. The findings show that personal innovativeness, perceived risk, perceived ease of use and long-term orientation are the factors that significantly influence the perceived value of mobile wallet users. Also, the findings show that perceived value has positive impacts on user’s commitment and recommendation to use a m-wallet. The study supports m-wallet service providers to understand how to increase mobile wallet user’s commitment and recommendation to others.
format	article
author	Nguyen Tran Le Na Nguyen Ngoc Hien
author_facet	Nguyen Tran Le Na Nguyen Ngoc Hien
author_sort	Nguyen Tran Le Na
title	A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
title_short	A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
title_full	A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
title_fullStr	A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
title_full_unstemmed	A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
title_sort	study of user’s m-wallet usage behavior: the role of long-term orientation and perceived value
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/b62cdcdc02bc414582a193b41ba22c15
work_keys_str_mv	AT nguyentranlena astudyofusersmwalletusagebehaviortheroleoflongtermorientationandperceivedvalue AT nguyenngochien astudyofusersmwalletusagebehaviortheroleoflongtermorientationandperceivedvalue AT nguyentranlena studyofusersmwalletusagebehaviortheroleoflongtermorientationandperceivedvalue AT nguyenngochien studyofusersmwalletusagebehaviortheroleoflongtermorientationandperceivedvalue
_version_	1718378178155642880

A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value

Ejemplares similares