Single-dose testosterone administration increases men’s preference for status goods

Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men.

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Detalles Bibliográficos
Autores principales:	G. Nave, A. Nadler, D. Dubois, D. Zava, C. Camerer, H. Plassmann
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2018
Materias:	Science Q
Acceso en línea:	https://doaj.org/article/b6c0cacc138044f2992208b6784ba70f
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spelling	oai:doaj.org-article:b6c0cacc138044f2992208b6784ba70f2021-12-02T15:33:44ZSingle-dose testosterone administration increases men’s preference for status goods10.1038/s41467-018-04923-02041-1723https://doaj.org/article/b6c0cacc138044f2992208b6784ba70f2018-07-01T00:00:00Zhttps://doi.org/10.1038/s41467-018-04923-0https://doaj.org/toc/2041-1723Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men.G. NaveA. NadlerD. DuboisD. ZavaC. CamererH. PlassmannNature PortfolioarticleScienceQENNature Communications, Vol 9, Iss 1, Pp 1-8 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	Science Q
spellingShingle	Science Q G. Nave A. Nadler D. Dubois D. Zava C. Camerer H. Plassmann Single-dose testosterone administration increases men’s preference for status goods
description	Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men.
format	article
author	G. Nave A. Nadler D. Dubois D. Zava C. Camerer H. Plassmann
author_facet	G. Nave A. Nadler D. Dubois D. Zava C. Camerer H. Plassmann
author_sort	G. Nave
title	Single-dose testosterone administration increases men’s preference for status goods
title_short	Single-dose testosterone administration increases men’s preference for status goods
title_full	Single-dose testosterone administration increases men’s preference for status goods
title_fullStr	Single-dose testosterone administration increases men’s preference for status goods
title_full_unstemmed	Single-dose testosterone administration increases men’s preference for status goods
title_sort	single-dose testosterone administration increases men’s preference for status goods
publisher	Nature Portfolio
publishDate	2018
url	https://doaj.org/article/b6c0cacc138044f2992208b6784ba70f
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Single-dose testosterone administration increases men’s preference for status goods

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