Single-dose testosterone administration increases men’s preference for status goods
Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men.
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| Auteurs principaux: | , , , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Nature Portfolio
2018
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/b6c0cacc138044f2992208b6784ba70f |
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