The Archetypal Brand Profile

The Archetypal Brand Profile

This paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experim...

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Autor principal: Sabrine Dornelles
Formato: article
Lenguaje:CA
EN
ES
Publicado: Universitat Autònoma de Barcelona 2013
Materias:
Brand
Unconsciousness
Collective
ARQUETYPAL
PERCEPTION
Drawing. Design. Illustration
NC1-1940
Acceso en línea:https://doaj.org/article/b72f9303d52f4f42a98ff8077f8719e8
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spelling oai:doaj.org-article:b72f9303d52f4f42a98ff8077f8719e82021-12-05T09:45:05ZThe Archetypal Brand Profile10.5565/rev/grafica.22339-75002014-9298https://doaj.org/article/b72f9303d52f4f42a98ff8077f8719e82013-02-01T00:00:00Zhttps://revistes.uab.cat/grafica/article/view/2https://doaj.org/toc/2339-7500https://doaj.org/toc/2014-9298 This paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experimental methodology. The study revealed details regarding the significance and assets of these brands. The results of the present study indicate that the brands examined, represent elements of the archetypes. Sabrine DornellesUniversitat Autònoma de BarcelonaarticleBrandUnconsciousnessCollectiveARQUETYPALPERCEPTIONDrawing. Design. IllustrationNC1-1940CAENESGrafica: Documents de Disseny Gràfic, Vol 1, Iss 1 (2013)
institution DOAJ
collection DOAJ
language CA
EN
ES
topic Brand
Unconsciousness
Collective
ARQUETYPAL
PERCEPTION
Drawing. Design. Illustration
NC1-1940
spellingShingle Brand
Unconsciousness
Collective
ARQUETYPAL
PERCEPTION
Drawing. Design. Illustration
NC1-1940
Sabrine Dornelles
The Archetypal Brand Profile
description This paper presents an easier approach to establish what a brand means to its public. For this, we rely on collective unconscious beliefs of human beings on gods of Greek mythology. The method based upon qualitative analysis lets us define attributes for the collective unconsciousness using experimental methodology. The study revealed details regarding the significance and assets of these brands. The results of the present study indicate that the brands examined, represent elements of the archetypes.
format article
author Sabrine Dornelles
author_facet Sabrine Dornelles
author_sort Sabrine Dornelles
title The Archetypal Brand Profile
title_short The Archetypal Brand Profile
title_full The Archetypal Brand Profile
title_fullStr The Archetypal Brand Profile
title_full_unstemmed The Archetypal Brand Profile
title_sort archetypal brand profile
publisher Universitat Autònoma de Barcelona
publishDate 2013
url https://doaj.org/article/b72f9303d52f4f42a98ff8077f8719e8
work_keys_str_mv AT sabrinedornelles thearchetypalbrandprofile
AT sabrinedornelles archetypalbrandprofile
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