Shock and awe: Loudness and unpredictability in Twitter messages and crowdfunding campaign success

Although recent evidence has found support for the importance of social media in communicating specific messages between venture founders and their target audience, there remains a relative paucity of research regarding how specific temporal elements of social media activity are related to key ventu...

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Autores principales: Marcus T. Wolfe, Pankaj C. Patel, Andrew S. Manikas
Formato: article
Lenguaje:EN
Publicado: Elsevier 2021
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Acceso en línea:https://doaj.org/article/b7552d1aa4dd47b487d1ddc9da579670
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