Shock and awe: Loudness and unpredictability in Twitter messages and crowdfunding campaign success
Although recent evidence has found support for the importance of social media in communicating specific messages between venture founders and their target audience, there remains a relative paucity of research regarding how specific temporal elements of social media activity are related to key ventu...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Elsevier
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/b7552d1aa4dd47b487d1ddc9da579670 |
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