Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness

This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickine...

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Autores principales:	Aixia Li, A. Y. M. Atiquil Islam, Xiaoqing Gu
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/b781a70bfe5746c09f368ff07c1e7673
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spelling	oai:doaj.org-article:b781a70bfe5746c09f368ff07c1e76732021-12-02T02:04:09ZFactors Engaging College Students in Online Learning: An Investigation of Learning Stickiness2158-244010.1177/21582440211059181https://doaj.org/article/b781a70bfe5746c09f368ff07c1e76732021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211059181https://doaj.org/toc/2158-2440This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners’ perceived usefulness, perceived interactivity, and expectation confirmation have a significant effect on their satisfaction. Furthermore, learners’ perceived usefulness was significantly influenced by their perceived interactivity and expectation confirmation. The results of this research also provide sustainable development directions for online platforms, such as the quality of curriculum design and the level of interaction between curriculum platforms.Aixia LiA. Y. M. Atiquil IslamXiaoqing GuSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Aixia Li A. Y. M. Atiquil Islam Xiaoqing Gu Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
description	This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners’ perceived usefulness, perceived interactivity, and expectation confirmation have a significant effect on their satisfaction. Furthermore, learners’ perceived usefulness was significantly influenced by their perceived interactivity and expectation confirmation. The results of this research also provide sustainable development directions for online platforms, such as the quality of curriculum design and the level of interaction between curriculum platforms.
format	article
author	Aixia Li A. Y. M. Atiquil Islam Xiaoqing Gu
author_facet	Aixia Li A. Y. M. Atiquil Islam Xiaoqing Gu
author_sort	Aixia Li
title	Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
title_short	Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
title_full	Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
title_fullStr	Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
title_full_unstemmed	Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
title_sort	factors engaging college students in online learning: an investigation of learning stickiness
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/b781a70bfe5746c09f368ff07c1e7673
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_version_	1718402729529835520

Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness

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