Factors Engaging College Students in Online Learning: An Investigation of Learning Stickiness
This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickine...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
SAGE Publishing
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/b781a70bfe5746c09f368ff07c1e7673 |
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