The "Cantankerous Old People" Next Door : How Old Age Is Represented in Serbian Television Commercials

This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. Elderly people appear in only six commercials, more often as a functional part of a series than as protagonists. Yet in spite of the small...

Full description

Saved in:
Bibliographic Details
Main Author: Ljubica Milosavljević
Format: article
Language:EN
FR
SR
Published: University of Belgrade 2016
Subjects:
Online Access:https://doaj.org/article/b7851d4615fd42a6aeb29b4a15a92b72
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items