Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace

The proliferating public interest in conservation can be explored by monitoring what people say and what people do on social media platforms. YouTube is one of the resources for digital conservation studies as the users are allowed to archive and share content. Meanwhile, networks visualization prov...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Ikma Citra Ranteallo, Sandryones Palinggi, Meredian Alam, Lala Mulyowibowo Kolopaking, Djuara Pangihutan Lubis, Ervizal Amir Muhammad Zuhud, Imanuella Romaputri Andilolo, Azwar Hadi Nasution, Muchamad Zaenal Arifin
Formato:	article
Lenguaje:	EN ID
Publicado:	Hasanuddin University 2021
Materias:	biodiversity; culturomics; digital conservation; vernacular language; YouTube Ethnology. Social and cultural anthropology GN301-674
Acceso en línea:	https://doaj.org/article/b7930815b0234d13bc5d7210b3767ef3
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:b7930815b0234d13bc5d7210b3767ef3
record_format	dspace
spelling	oai:doaj.org-article:b7930815b0234d13bc5d7210b3767ef32021-11-08T23:08:43ZPerforming Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace 10.31947/etnosia.v6i2.147132527-93192548-9747https://doaj.org/article/b7930815b0234d13bc5d7210b3767ef32021-09-01T00:00:00Zhttps://journal.unhas.ac.id/index.php/etnosia/article/view/14713https://doaj.org/toc/2527-9319https://doaj.org/toc/2548-9747The proliferating public interest in conservation can be explored by monitoring what people say and what people do on social media platforms. YouTube is one of the resources for digital conservation studies as the users are allowed to archive and share content. Meanwhile, networks visualization provided by computer software is powerful to preserve vernacular languages since text(s) tagging is one of the main processes in gaining data. The present study aims to answer research questions using a transdisciplinary approach to sociology, ethnobotany, and communication science. Thus, this research enquires; (a) how might conservation of Toraja rice landraces be practiced continuously? (b) what are the current forms of conservation that are developed and accepted as Toraja socio-cultural activities? (c) how do social media platforms, YouTube, for instance, contribute to the conservation efforts in rice landraces? (d) what are the social implications of conservation education through social media? In order to answer the above questions, six different research methods, namely, observations, in-depth interview, mapping distribution of rice landrace varieties in six fields of studies, calculating Index of Cultural Significance on rice accessions for practicing conservation rice landrace. Digital conservation and conservation culturomics were also measured using NodeXL and API for visualizing the graph of YouTube videos network and calculating the frequency of words occurrence according to search string Toraja rice ritual. The outcome from the study indicates the current forms of conservation by cultivating and consuming rice landrace varieties on everyday life and ritual, as well as preserving rice and agriculture images on wood carving motifs, folk song, and folk dance. The digital conservation efforts are demonstrated by archiving and broadcasting rice rituals on YouTube videos. With an increase of frequency on word occurrences by Toraja language on hashtags on YouTube videos, the users were contributing to participatory culture for preserving vernacular language and promoting agricultural innovations in digital conservation ecosystems and environmental communication.Ikma Citra RantealloSandryones PalinggiMeredian AlamLala Mulyowibowo KolopakingDjuara Pangihutan LubisErvizal Amir Muhammad ZuhudImanuella Romaputri AndiloloAzwar Hadi NasutionMuchamad Zaenal ArifinHasanuddin Universityarticlebiodiversity;culturomics;digital conservation;vernacular language;YouTubeEthnology. Social and cultural anthropologyGN301-674ENIDEtnosia, Vol 6, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	biodiversity; culturomics; digital conservation; vernacular language; YouTube Ethnology. Social and cultural anthropology GN301-674
spellingShingle	biodiversity; culturomics; digital conservation; vernacular language; YouTube Ethnology. Social and cultural anthropology GN301-674 Ikma Citra Ranteallo Sandryones Palinggi Meredian Alam Lala Mulyowibowo Kolopaking Djuara Pangihutan Lubis Ervizal Amir Muhammad Zuhud Imanuella Romaputri Andilolo Azwar Hadi Nasution Muchamad Zaenal Arifin Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
description	The proliferating public interest in conservation can be explored by monitoring what people say and what people do on social media platforms. YouTube is one of the resources for digital conservation studies as the users are allowed to archive and share content. Meanwhile, networks visualization provided by computer software is powerful to preserve vernacular languages since text(s) tagging is one of the main processes in gaining data. The present study aims to answer research questions using a transdisciplinary approach to sociology, ethnobotany, and communication science. Thus, this research enquires; (a) how might conservation of Toraja rice landraces be practiced continuously? (b) what are the current forms of conservation that are developed and accepted as Toraja socio-cultural activities? (c) how do social media platforms, YouTube, for instance, contribute to the conservation efforts in rice landraces? (d) what are the social implications of conservation education through social media? In order to answer the above questions, six different research methods, namely, observations, in-depth interview, mapping distribution of rice landrace varieties in six fields of studies, calculating Index of Cultural Significance on rice accessions for practicing conservation rice landrace. Digital conservation and conservation culturomics were also measured using NodeXL and API for visualizing the graph of YouTube videos network and calculating the frequency of words occurrence according to search string Toraja rice ritual. The outcome from the study indicates the current forms of conservation by cultivating and consuming rice landrace varieties on everyday life and ritual, as well as preserving rice and agriculture images on wood carving motifs, folk song, and folk dance. The digital conservation efforts are demonstrated by archiving and broadcasting rice rituals on YouTube videos. With an increase of frequency on word occurrences by Toraja language on hashtags on YouTube videos, the users were contributing to participatory culture for preserving vernacular language and promoting agricultural innovations in digital conservation ecosystems and environmental communication.
format	article
author	Ikma Citra Ranteallo Sandryones Palinggi Meredian Alam Lala Mulyowibowo Kolopaking Djuara Pangihutan Lubis Ervizal Amir Muhammad Zuhud Imanuella Romaputri Andilolo Azwar Hadi Nasution Muchamad Zaenal Arifin
author_facet	Ikma Citra Ranteallo Sandryones Palinggi Meredian Alam Lala Mulyowibowo Kolopaking Djuara Pangihutan Lubis Ervizal Amir Muhammad Zuhud Imanuella Romaputri Andilolo Azwar Hadi Nasution Muchamad Zaenal Arifin
author_sort	Ikma Citra Ranteallo
title	Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
title_short	Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
title_full	Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
title_fullStr	Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
title_full_unstemmed	Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace
title_sort	performing toraja rice ritual, communicating biodiversity on youtube: a study of conservation on rice landrace
publisher	Hasanuddin University
publishDate	2021
url	https://doaj.org/article/b7930815b0234d13bc5d7210b3767ef3
work_keys_str_mv	AT ikmacitraranteallo performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT sandryonespalinggi performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT meredianalam performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT lalamulyowibowokolopaking performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT djuarapangihutanlubis performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT ervizalamirmuhammadzuhud performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT imanuellaromaputriandilolo performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT azwarhadinasution performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace AT muchamadzaenalarifin performingtorajariceritualcommunicatingbiodiversityonyoutubeastudyofconservationonricelandrace
_version_	1718441416946876416

Performing Toraja rice ritual, communicating biodiversity on YouTube: A study of conservation on rice landrace

Ejemplares similares