Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency

This study aims to analyze the form of verbal and nonverbal texts in public service advertisements in the Regional Government of Bone Regency using the semiotics of CS Peirce. This study used descriptive qualitative method. The data is sourced from text in the PSA of the Regional Government of Bone...

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Autor principal:	Fatimah Tahir
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Cokroaminoto Palopo 2020
Materias:	Peirce semiotics verbal texts nonverbal texts Language and Literature P
Acceso en línea:	https://doaj.org/article/b7d902d16a8b4860bb2418d85a68552a
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id	oai:doaj.org-article:b7d902d16a8b4860bb2418d85a68552a
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spelling	oai:doaj.org-article:b7d902d16a8b4860bb2418d85a68552a2021-12-01T19:20:24ZVerbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency10.30605/25409190.1932355-34482540-9190https://doaj.org/article/b7d902d16a8b4860bb2418d85a68552a2020-10-01T00:00:00Zhttps://ethicallingua.org/25409190/article/view/193https://doaj.org/toc/2355-3448https://doaj.org/toc/2540-9190 This study aims to analyze the form of verbal and nonverbal texts in public service advertisements in the Regional Government of Bone Regency using the semiotics of CS Peirce. This study used descriptive qualitative method. The data is sourced from text in the PSA of the Regional Government of Bone. The data collection procedures used in this study are recording and note taking techniques. The results showed that the verbal form of PSA Local Government uses the meaning of denotation and connotation, Bugis philosophical expressions. The nonverbal text forms are dominated by the photo of the head of Regional Government, because the photo has perfect representation ability, compared to other nonverbal elements. Photos of the Bone regent and deputy regent of Bone are as icons and the logo of the local government of Bone is as a symbol. The traditional clothing that is used and the traditional house that is the setting for PSA are as indexes. Fatimah TahirUniversitas Cokroaminoto PalopoarticlePeirce semioticsverbal textsnonverbal textsLanguage and LiteraturePENEthical Lingua: Journal of Language Teaching and Literature, Vol 7, Iss 2 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Peirce semiotics verbal texts nonverbal texts Language and Literature P
spellingShingle	Peirce semiotics verbal texts nonverbal texts Language and Literature P Fatimah Tahir Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
description	This study aims to analyze the form of verbal and nonverbal texts in public service advertisements in the Regional Government of Bone Regency using the semiotics of CS Peirce. This study used descriptive qualitative method. The data is sourced from text in the PSA of the Regional Government of Bone. The data collection procedures used in this study are recording and note taking techniques. The results showed that the verbal form of PSA Local Government uses the meaning of denotation and connotation, Bugis philosophical expressions. The nonverbal text forms are dominated by the photo of the head of Regional Government, because the photo has perfect representation ability, compared to other nonverbal elements. Photos of the Bone regent and deputy regent of Bone are as icons and the logo of the local government of Bone is as a symbol. The traditional clothing that is used and the traditional house that is the setting for PSA are as indexes.
format	article
author	Fatimah Tahir
author_facet	Fatimah Tahir
author_sort	Fatimah Tahir
title	Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
title_short	Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
title_full	Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
title_fullStr	Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
title_full_unstemmed	Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency
title_sort	verbal and nonverbal text forms of public service advertisements in the regional government of bone regency
publisher	Universitas Cokroaminoto Palopo
publishDate	2020
url	https://doaj.org/article/b7d902d16a8b4860bb2418d85a68552a
work_keys_str_mv	AT fatimahtahir verbalandnonverbaltextformsofpublicserviceadvertisementsintheregionalgovernmentofboneregency
_version_	1718404652287918080

Verbal and Nonverbal Text Forms of Public Service Advertisements in the Regional Government of Bone Regency

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