The Relationship Between Satisfaction with Complaint Handling and Repurchase Intentions: Detecting Moderating Influences in E-Tail
This paper examines which factors affect the relationship between consumers’ satisfaction with complaint handling and repurchase intentions. We present a conceptual framework that explains why satisfaction with complaint handling (SATCOM) does not necessary lead to repurchase intention (RI) for onli...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2017
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| Subjects: | |
| Online Access: | https://doaj.org/article/b7e695a09c0c47bb8bcae02102a7fa35 |
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