SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET

In the article, the author attempts to identify the scalability factors of Russian EdTech startups, as well as offer recommendations for building a scalable business model. As a result, the author identified five groups of factors affecting the business model scalability and, somewhat, the success...

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Autor principal:	Z. V. Chavkin
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2020
Materias:	edtech online education e-learning education market business model economy of scale scalability Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/b83a85c6e9be4edfa8452d5cd8b72464
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spelling	oai:doaj.org-article:b83a85c6e9be4edfa8452d5cd8b724642021-11-19T10:42:01ZSEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET2618-947X2618-998410.17747/2618-947X-2020-1-70-97https://doaj.org/article/b83a85c6e9be4edfa8452d5cd8b724642020-07-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/885https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984In the article, the author attempts to identify the scalability factors of Russian EdTech startups, as well as offer recommendations for building a scalable business model. As a result, the author identified five groups of factors affecting the business model scalability and, somewhat, the success of an EdTech startup. It is especially important that this groups of factors correspond to the most important business model elements of an early-stage startup: the market (or “Customer segments”), the product (or “Value Proposition”), customer relations, distribution, as well as resources regarding the team and investments. Such a complex set of factors interconnected with the main elements of the business model can become a tool for making more effective management decisions, reducing entrepreneurial risks, and increasing the success possibility of an educational project. It was also discovered that copying the leader’s business model is not a relevant strategy for an educational startup and the subscription model does not affect success. On the contrary, the orientation to the global market, the key market trends exploitation, and high-quality distribution and promotion affect scalability and success.Z. V. ChavkinReal Economics Publishing House articleedtechonline educatione-learningeducation marketbusiness modeleconomy of scalescalabilityRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 11, Iss 1, Pp 70-97 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	edtech online education e-learning education market business model economy of scale scalability Risk in industry. Risk management HD61
spellingShingle	edtech online education e-learning education market business model economy of scale scalability Risk in industry. Risk management HD61 Z. V. Chavkin SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
description	In the article, the author attempts to identify the scalability factors of Russian EdTech startups, as well as offer recommendations for building a scalable business model. As a result, the author identified five groups of factors affecting the business model scalability and, somewhat, the success of an EdTech startup. It is especially important that this groups of factors correspond to the most important business model elements of an early-stage startup: the market (or “Customer segments”), the product (or “Value Proposition”), customer relations, distribution, as well as resources regarding the team and investments. Such a complex set of factors interconnected with the main elements of the business model can become a tool for making more effective management decisions, reducing entrepreneurial risks, and increasing the success possibility of an educational project. It was also discovered that copying the leader’s business model is not a relevant strategy for an educational startup and the subscription model does not affect success. On the contrary, the orientation to the global market, the key market trends exploitation, and high-quality distribution and promotion affect scalability and success.
format	article
author	Z. V. Chavkin
author_facet	Z. V. Chavkin
author_sort	Z. V. Chavkin
title	SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
title_short	SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
title_full	SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
title_fullStr	SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
title_full_unstemmed	SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET
title_sort	searching for business model by edtech startups in adult education segment on the russian market
publisher	Real Economics Publishing House
publishDate	2020
url	https://doaj.org/article/b83a85c6e9be4edfa8452d5cd8b72464
work_keys_str_mv	AT zvchavkin searchingforbusinessmodelbyedtechstartupsinadulteducationsegmentontherussianmarket
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SEARCHING FOR BUSINESS MODEL BY EDTECH STARTUPS IN ADULT EDUCATION SEGMENT ON THE RUSSIAN MARKET

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