Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)

The article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, s...

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Autores principales:	Maycon Schubert, Sergio Schneider
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2016
Materias:	fair consumption family farming “healthiness” Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/b87ba294b1284a299fafb1394068adc4
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id	oai:doaj.org-article:b87ba294b1284a299fafb1394068adc4
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spelling	oai:doaj.org-article:b87ba294b1284a299fafb1394068adc42021-11-11T15:42:00ZConstrução social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)2177-6229https://doaj.org/article/b87ba294b1284a299fafb1394068adc42016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93849899009https://doaj.org/toc/2177-6229The article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, social movements and public officials. Besides, a questionnaire with closed questions was applied to 218 buyers/consumers to gather information on their profile. The family farmers’ market exists since 1999 within EXPOINTER as a fair and takes place annually. The analysis showed that the buyers/consumers at the fair have a high income and educational level. The findings showed that the products from the family farmers have a great receptivity among consumers because of their quality as well as due to a sense that they contribute to health. The study also concluded that the fair was created by a coalition of interest by the government and social movements, especially the rural trade unions of family farmers.Maycon SchubertSergio SchneiderUniversidade do Vale do Rio dos Sinos (UNISINOS)articlefairconsumptionfamily farming“healthiness”Social SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 52, Iss 3, Pp 373-382 (2016)
institution	DOAJ
collection	DOAJ
language	PT
topic	fair consumption family farming “healthiness” Social Sciences H Social sciences (General) H1-99
spellingShingle	fair consumption family farming “healthiness” Social Sciences H Social sciences (General) H1-99 Maycon Schubert Sergio Schneider Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
description	The article explores the contexts of social construction of markets, focusing on the family farmers’ market at EXPOINTER (Brazil) as research topic. The main goal is to discuss the historical development of this marketplace by using a methodology based on semistructured interviews with key actors, social movements and public officials. Besides, a questionnaire with closed questions was applied to 218 buyers/consumers to gather information on their profile. The family farmers’ market exists since 1999 within EXPOINTER as a fair and takes place annually. The analysis showed that the buyers/consumers at the fair have a high income and educational level. The findings showed that the products from the family farmers have a great receptivity among consumers because of their quality as well as due to a sense that they contribute to health. The study also concluded that the fair was created by a coalition of interest by the government and social movements, especially the rural trade unions of family farmers.
format	article
author	Maycon Schubert Sergio Schneider
author_facet	Maycon Schubert Sergio Schneider
author_sort	Maycon Schubert
title	Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
title_short	Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
title_full	Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
title_fullStr	Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
title_full_unstemmed	Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)
title_sort	construção social de mercados e as tendências de consumo: o caso do pavilhão da agricultura familiar da expointer (rs)
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2016
url	https://doaj.org/article/b87ba294b1284a299fafb1394068adc4
work_keys_str_mv	AT mayconschubert construcaosocialdemercadoseastendenciasdeconsumoocasodopavilhaodaagriculturafamiliardaexpointerrs AT sergioschneider construcaosocialdemercadoseastendenciasdeconsumoocasodopavilhaodaagriculturafamiliardaexpointerrs
_version_	1718434172687613952

Construção social de mercados e as tendências de consumo: o caso do Pavilhão da Agricultura Familiar da EXPOINTER (RS)

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