#ProtectNature—How Characteristics of Nature Conservation Posts Impact User Engagement on Facebook and Twitter

Social networks expand the communication tools of nature conservation. Nonetheless, to date there is hardly any scientific literature on nature conservation communication in social networks. For this reason, this paper examines 600 Facebook and Twitter posts of three German nature conservation organ...

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Autores principales: Annika Miller, Stefan Heiland
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/b885f97dda3f4ffe8926999f35591689
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