DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS

Shopping is an important part of tourism and it is also an important motivation tool. However, it is one of the important activities performed by tourists. The characteristics of places such as shops, bazaars and shopping centers that serve tourism in destinations are important factors on the level...

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Autores principales:	Çağrı SÜRÜCÜ, Aydan BEKAR, Nisan YOZUKMAZ, Ramazan İNAN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2020
Materias:	shopping experience tourist satisfaction Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/b8beca3f23274ef78336d61d1bbfe166
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:b8beca3f23274ef78336d61d1bbfe166
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spelling	oai:doaj.org-article:b8beca3f23274ef78336d61d1bbfe1662021-11-24T09:20:36ZDETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS2148-416310.29228/JASSS.36949https://doaj.org/article/b8beca3f23274ef78336d61d1bbfe1662020-05-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=fe9f58bc-6496-4db5-a0d4-6fac4e464c0d.pdf&key=36949https://doaj.org/toc/2148-4163Shopping is an important part of tourism and it is also an important motivation tool. However, it is one of the important activities performed by tourists. The characteristics of places such as shops, bazaars and shopping centers that serve tourism in destinations are important factors on the level of satisfaction of tourists in their shopping experiences. This research was conducted to determine the satisfaction levels of tourists visiting Marmaris. The population of the study consists of foreign tourists visiting Marmaris and shopping. According to the results of the research, while tourists find the physical characteristics and product characteristics and accessibility of shopping places most relevant to shopping places in their shopping experiences; they find communication with the customer less adequate. The effect of the factors related to the adequacy of the shopping places on the general satisfaction levels are product characteristics and accessibility and physical characteristics of the store / market in order of importance; it was determined that the communication with the customer did not have a significant effect on the satisfaction levels of tourists regarding shopping.Çağrı SÜRÜCÜAydan BEKARNisan YOZUKMAZRamazan İNANFırat Universityarticleshopping experiencetourist satisfactionSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 13, Iss 79, Pp 545-554 (2020)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	shopping experience tourist satisfaction Social Sciences H Social sciences (General) H1-99
spellingShingle	shopping experience tourist satisfaction Social Sciences H Social sciences (General) H1-99 Çağrı SÜRÜCÜ Aydan BEKAR Nisan YOZUKMAZ Ramazan İNAN DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
description	Shopping is an important part of tourism and it is also an important motivation tool. However, it is one of the important activities performed by tourists. The characteristics of places such as shops, bazaars and shopping centers that serve tourism in destinations are important factors on the level of satisfaction of tourists in their shopping experiences. This research was conducted to determine the satisfaction levels of tourists visiting Marmaris. The population of the study consists of foreign tourists visiting Marmaris and shopping. According to the results of the research, while tourists find the physical characteristics and product characteristics and accessibility of shopping places most relevant to shopping places in their shopping experiences; they find communication with the customer less adequate. The effect of the factors related to the adequacy of the shopping places on the general satisfaction levels are product characteristics and accessibility and physical characteristics of the store / market in order of importance; it was determined that the communication with the customer did not have a significant effect on the satisfaction levels of tourists regarding shopping.
format	article
author	Çağrı SÜRÜCÜ Aydan BEKAR Nisan YOZUKMAZ Ramazan İNAN
author_facet	Çağrı SÜRÜCÜ Aydan BEKAR Nisan YOZUKMAZ Ramazan İNAN
author_sort	Çağrı SÜRÜCÜ
title	DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
title_short	DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
title_full	DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
title_fullStr	DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
title_full_unstemmed	DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS
title_sort	determining the level of satisfaction related to shopping experience of tourists visiting marmaris
publisher	Fırat University
publishDate	2020
url	https://doaj.org/article/b8beca3f23274ef78336d61d1bbfe166
work_keys_str_mv	AT cagrısurucu determiningthelevelofsatisfactionrelatedtoshoppingexperienceoftouristsvisitingmarmaris AT aydanbekar determiningthelevelofsatisfactionrelatedtoshoppingexperienceoftouristsvisitingmarmaris AT nisanyozukmaz determiningthelevelofsatisfactionrelatedtoshoppingexperienceoftouristsvisitingmarmaris AT ramazaninan determiningthelevelofsatisfactionrelatedtoshoppingexperienceoftouristsvisitingmarmaris
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DETERMINING THE LEVEL OF SATISFACTION RELATED TO SHOPPING EXPERIENCE OF TOURISTS VISITING MARMARIS

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