The Role of Online Aggregators in The Vegetable Value Chain

In Indonesia, many intermediaries of agricultural products are emerging as modern actors called business aggregators who utilize information from the internet or online technologies in their business activities. This study aims to analyze the activities and roles of online aggregators (based on info...

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Autores principales:	Janita Meliala, Musa Hubeis, Siti Jahroh, Agus Maulana
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2020
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/b947164208b34b2fa4986e8efc1058e5
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spelling	oai:doaj.org-article:b947164208b34b2fa4986e8efc1058e52021-11-04T04:20:00ZThe Role of Online Aggregators in The Vegetable Value Chain1693-58532407-252410.17358/jma.17.2.185https://doaj.org/article/b947164208b34b2fa4986e8efc1058e52020-07-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/32425https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524In Indonesia, many intermediaries of agricultural products are emerging as modern actors called business aggregators who utilize information from the internet or online technologies in their business activities. This study aims to analyze the activities and roles of online aggregators (based on information technology) in the order of value chains of agricultural products, especially vegetables. Purposive sampling technique was used in selecting 12 online business aggregators of vegetable products. Data were obtained through Focus Group Discussions and in-depth interviews with the business aggregator online owner. Based on the results of the analysis show that the main activities of the aggregator business value chain that are divided into three value chains, namely input provider, processing and marketing providers. Online aggregators become important actors in the agribusiness system in the future. In conventional agribusiness systems, non-online aggregators, whose position is in the subsystem, downstream agribusiness, but in online aggregator at present with the advancement of internet, the aggregator is in the middle/middle, between upstream, cultivation, downstream and supporting institutions subsystems. Keywords: intermediaries, online aggregator, vegetable products, value chainJanita MelialaMusa HubeisSiti JahrohAgus MaulanaBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 17, Iss 2, Pp 185-185 (2020)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Janita Meliala Musa Hubeis Siti Jahroh Agus Maulana The Role of Online Aggregators in The Vegetable Value Chain
description	In Indonesia, many intermediaries of agricultural products are emerging as modern actors called business aggregators who utilize information from the internet or online technologies in their business activities. This study aims to analyze the activities and roles of online aggregators (based on information technology) in the order of value chains of agricultural products, especially vegetables. Purposive sampling technique was used in selecting 12 online business aggregators of vegetable products. Data were obtained through Focus Group Discussions and in-depth interviews with the business aggregator online owner. Based on the results of the analysis show that the main activities of the aggregator business value chain that are divided into three value chains, namely input provider, processing and marketing providers. Online aggregators become important actors in the agribusiness system in the future. In conventional agribusiness systems, non-online aggregators, whose position is in the subsystem, downstream agribusiness, but in online aggregator at present with the advancement of internet, the aggregator is in the middle/middle, between upstream, cultivation, downstream and supporting institutions subsystems. Keywords: intermediaries, online aggregator, vegetable products, value chain
format	article
author	Janita Meliala Musa Hubeis Siti Jahroh Agus Maulana
author_facet	Janita Meliala Musa Hubeis Siti Jahroh Agus Maulana
author_sort	Janita Meliala
title	The Role of Online Aggregators in The Vegetable Value Chain
title_short	The Role of Online Aggregators in The Vegetable Value Chain
title_full	The Role of Online Aggregators in The Vegetable Value Chain
title_fullStr	The Role of Online Aggregators in The Vegetable Value Chain
title_full_unstemmed	The Role of Online Aggregators in The Vegetable Value Chain
title_sort	role of online aggregators in the vegetable value chain
publisher	Bogor Agricultural University
publishDate	2020
url	https://doaj.org/article/b947164208b34b2fa4986e8efc1058e5
work_keys_str_mv	AT janitameliala theroleofonlineaggregatorsinthevegetablevaluechain AT musahubeis theroleofonlineaggregatorsinthevegetablevaluechain AT sitijahroh theroleofonlineaggregatorsinthevegetablevaluechain AT agusmaulana theroleofonlineaggregatorsinthevegetablevaluechain AT janitameliala roleofonlineaggregatorsinthevegetablevaluechain AT musahubeis roleofonlineaggregatorsinthevegetablevaluechain AT sitijahroh roleofonlineaggregatorsinthevegetablevaluechain AT agusmaulana roleofonlineaggregatorsinthevegetablevaluechain
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The Role of Online Aggregators in The Vegetable Value Chain

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