PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS

Considering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily bas...

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Autores principales:	Gissele Prette Heil, Raul Otto Laux
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2017
Materias:	strategic planning strategy citizenship universities entrepreneurship university management Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/b9716181527c4d3fb8438f69563c83dc
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spelling	oai:doaj.org-article:b9716181527c4d3fb8438f69563c83dc2021-11-11T15:49:48ZPLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS1983-4535https://doaj.org/article/b9716181527c4d3fb8438f69563c83dc2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319351653006https://doaj.org/toc/1983-4535Considering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily basis. The article aims to analyze how the process of strategic management occurs in Citizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, with the objective to analyze the process of organizational strategy, the second is related to the Strategic Thinking in order to identify if it has indicators of the existence of strategic thinking, together with the managers, the third stage will highlight the Strategic Planning, identifying if it is present and how it is elaborated and the fourth step, considering the previous steps, takes into consideration the actions arising from the possible existence of the previous requirements, as well as, gives the formulation and implementation of actions and how the mo nitoring and strategies control are carried out. It is understood that the topic addressed is of great relevance, since the Citizenship Institutions of Education, have generic and specific characteristics as well, which ends up in most cases making the str ategic process very complex, difficult and not very effective. Increasingly, Higher Education Institutions need to formulate their strategies, adapting them to meet the latent demand, developing a process of competitive intelligence, allowing to deal more effectively with the competition, highlighting the competitive differential and value attributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the present times, so tha t they can survive and grow. Exploratory, descriptive and qualitative research was used for the present study. This research analyzed how the strategic management process is developed in the Citizenship Universities, allowing to infer and to identify where and how they are and to where they want go and they are able to proceed.Gissele Prette HeilRaul Otto LauxUniversidade Federal de Santa Catarinaarticlestrategic planningstrategycitizenship universitiesentrepreneurshipuniversity managementEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 10, Iss 2, Pp 115-133 (2017)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	strategic planning strategy citizenship universities entrepreneurship university management Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	strategic planning strategy citizenship universities entrepreneurship university management Education (General) L7-991 Special aspects of education LC8-6691 Gissele Prette Heil Raul Otto Laux PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
description	Considering the complexity of University Manageme nt in the State and National levels, it is highlighted the importance of a well - designed and achievable Strategic Planning, whose actions allow the managers to act in accordance with the requirements that are presented on a daily basis. The article aims to analyze how the process of strategic management occurs in Citizenship Institutions of the ACAFE System. The specific objectives were divided in four stages, the first one approaches the Strategy, with the objective to analyze the process of organizational strategy, the second is related to the Strategic Thinking in order to identify if it has indicators of the existence of strategic thinking, together with the managers, the third stage will highlight the Strategic Planning, identifying if it is present and how it is elaborated and the fourth step, considering the previous steps, takes into consideration the actions arising from the possible existence of the previous requirements, as well as, gives the formulation and implementation of actions and how the mo nitoring and strategies control are carried out. It is understood that the topic addressed is of great relevance, since the Citizenship Institutions of Education, have generic and specific characteristics as well, which ends up in most cases making the str ategic process very complex, difficult and not very effective. Increasingly, Higher Education Institutions need to formulate their strategies, adapting them to meet the latent demand, developing a process of competitive intelligence, allowing to deal more effectively with the competition, highlighting the competitive differential and value attributes perceived by the community where it is inserted. It is important to seek differentiation, the prominence, the necessary projection in the present times, so tha t they can survive and grow. Exploratory, descriptive and qualitative research was used for the present study. This research analyzed how the strategic management process is developed in the Citizenship Universities, allowing to infer and to identify where and how they are and to where they want go and they are able to proceed.
format	article
author	Gissele Prette Heil Raul Otto Laux
author_facet	Gissele Prette Heil Raul Otto Laux
author_sort	Gissele Prette Heil
title	PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
title_short	PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
title_full	PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
title_fullStr	PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
title_full_unstemmed	PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS
title_sort	planejamento e gestão estratégica nas ies comunitárias
publisher	Universidade Federal de Santa Catarina
publishDate	2017
url	https://doaj.org/article/b9716181527c4d3fb8438f69563c83dc
work_keys_str_mv	AT gisselepretteheil planejamentoegestaoestrategicanasiescomunitarias AT raulottolaux planejamentoegestaoestrategicanasiescomunitarias
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PLANEJAMENTO E GESTÃO ESTRATÉGICA NAS IES COMUNITÁRIAS

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