Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability

The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model...

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Autores principales: Deepti Prakash, Parul Manchanda
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/b9d818bd0f2241268a24c723437efa51
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spelling oai:doaj.org-article:b9d818bd0f2241268a24c723437efa512021-12-02T19:08:01ZDesigning a comprehensive gamification model and pertinence in organisational context to achieve sustainability2331-197510.1080/23311975.2021.1962231https://doaj.org/article/b9d818bd0f2241268a24c723437efa512021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1962231https://doaj.org/toc/2331-1975The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model, ABC Model of Attitude, Octalysis Framework and MDE Framework) to be implied in organisations. Enabling participants to eliminate disengagement. Secondly, we have explored the “Intent”, “Mechanism”, and “Outcome” of organizations that have extensively applied gamification for restructuring various functional activities. Further, through this scholarly work, we have brought forward a novel concept of how gamification may help organisations achieve different dimensions of sustainability (economic, social and environmental).Deepti PrakashParul ManchandaTaylor & Francis Grouparticlegamificationgamification modelsustainability (economic, social, environmental)“intent, mechanism, outcome“BusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic gamification
gamification model
sustainability (economic, social, environmental)
“intent, mechanism, outcome“
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle gamification
gamification model
sustainability (economic, social, environmental)
“intent, mechanism, outcome“
Business
HF5001-6182
Management. Industrial management
HD28-70
Deepti Prakash
Parul Manchanda
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
description The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model, ABC Model of Attitude, Octalysis Framework and MDE Framework) to be implied in organisations. Enabling participants to eliminate disengagement. Secondly, we have explored the “Intent”, “Mechanism”, and “Outcome” of organizations that have extensively applied gamification for restructuring various functional activities. Further, through this scholarly work, we have brought forward a novel concept of how gamification may help organisations achieve different dimensions of sustainability (economic, social and environmental).
format article
author Deepti Prakash
Parul Manchanda
author_facet Deepti Prakash
Parul Manchanda
author_sort Deepti Prakash
title Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
title_short Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
title_full Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
title_fullStr Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
title_full_unstemmed Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
title_sort designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/b9d818bd0f2241268a24c723437efa51
work_keys_str_mv AT deeptiprakash designingacomprehensivegamificationmodelandpertinenceinorganisationalcontexttoachievesustainability
AT parulmanchanda designingacomprehensivegamificationmodelandpertinenceinorganisationalcontexttoachievesustainability
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