Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model...
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Taylor & Francis Group
2021
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oai:doaj.org-article:b9d818bd0f2241268a24c723437efa512021-12-02T19:08:01ZDesigning a comprehensive gamification model and pertinence in organisational context to achieve sustainability2331-197510.1080/23311975.2021.1962231https://doaj.org/article/b9d818bd0f2241268a24c723437efa512021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1962231https://doaj.org/toc/2331-1975The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model, ABC Model of Attitude, Octalysis Framework and MDE Framework) to be implied in organisations. Enabling participants to eliminate disengagement. Secondly, we have explored the “Intent”, “Mechanism”, and “Outcome” of organizations that have extensively applied gamification for restructuring various functional activities. Further, through this scholarly work, we have brought forward a novel concept of how gamification may help organisations achieve different dimensions of sustainability (economic, social and environmental).Deepti PrakashParul ManchandaTaylor & Francis Grouparticlegamificationgamification modelsustainability (economic, social, environmental)“intent, mechanism, outcome“BusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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gamification gamification model sustainability (economic, social, environmental) “intent, mechanism, outcome“ Business HF5001-6182 Management. Industrial management HD28-70 |
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gamification gamification model sustainability (economic, social, environmental) “intent, mechanism, outcome“ Business HF5001-6182 Management. Industrial management HD28-70 Deepti Prakash Parul Manchanda Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
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The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour Model, ABC Model of Attitude, Octalysis Framework and MDE Framework) to be implied in organisations. Enabling participants to eliminate disengagement. Secondly, we have explored the “Intent”, “Mechanism”, and “Outcome” of organizations that have extensively applied gamification for restructuring various functional activities. Further, through this scholarly work, we have brought forward a novel concept of how gamification may help organisations achieve different dimensions of sustainability (economic, social and environmental). |
format |
article |
author |
Deepti Prakash Parul Manchanda |
author_facet |
Deepti Prakash Parul Manchanda |
author_sort |
Deepti Prakash |
title |
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
title_short |
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
title_full |
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
title_fullStr |
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
title_full_unstemmed |
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
title_sort |
designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/b9d818bd0f2241268a24c723437efa51 |
work_keys_str_mv |
AT deeptiprakash designingacomprehensivegamificationmodelandpertinenceinorganisationalcontexttoachievesustainability AT parulmanchanda designingacomprehensivegamificationmodelandpertinenceinorganisationalcontexttoachievesustainability |
_version_ |
1718377172131905536 |