Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation

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Detalles Bibliográficos
Autores principales:	Laima Gerlitz, Christopher Meyer, Gunnar Prause
Formato:	article
Lenguaje:	EN
Publicado:	Entrepreneurship and Sustainability Center 2021
Materias:	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2
Acceso en línea:	https://doaj.org/article/b9dce1cc29f24d449b5c6dd33d53bf31
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spelling	oai:doaj.org-article:b9dce1cc29f24d449b5c6dd33d53bf312021-11-13T17:23:00ZMarketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation2345-028210.9770/jesi.2021.8.4(28)https://doaj.org/article/b9dce1cc29f24d449b5c6dd33d53bf312021-06-01T00:00:00Zhttps://jssidoi.org/jesi/article/834https://doaj.org/toc/2345-0282Laima GerlitzChristopher MeyerGunnar PrauseEntrepreneurship and Sustainability CenterarticleEnvironmental sciencesGE1-350Technological innovations. AutomationHD45-45.2ENEntrepreneurship and Sustainability Issues, Vol 8, Iss 4, Pp 467-487 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2
spellingShingle	Environmental sciences GE1-350 Technological innovations. Automation HD45-45.2 Laima Gerlitz Christopher Meyer Gunnar Prause Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
format	article
author	Laima Gerlitz Christopher Meyer Gunnar Prause
author_facet	Laima Gerlitz Christopher Meyer Gunnar Prause
author_sort	Laima Gerlitz
title	Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
title_short	Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
title_full	Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
title_fullStr	Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
title_full_unstemmed	Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
title_sort	marketing and branding strategy for the south baltic sea region: reinforcing regional innovation in smes through cross-border collaboration models in the age of transformation
publisher	Entrepreneurship and Sustainability Center
publishDate	2021
url	https://doaj.org/article/b9dce1cc29f24d449b5c6dd33d53bf31
work_keys_str_mv	AT laimagerlitz marketingandbrandingstrategyforthesouthbalticsearegionreinforcingregionalinnovationinsmesthroughcrossbordercollaborationmodelsintheageoftransformation AT christophermeyer marketingandbrandingstrategyforthesouthbalticsearegionreinforcingregionalinnovationinsmesthroughcrossbordercollaborationmodelsintheageoftransformation AT gunnarprause marketingandbrandingstrategyforthesouthbalticsearegionreinforcingregionalinnovationinsmesthroughcrossbordercollaborationmodelsintheageoftransformation
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Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation

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