THE RESEARCH OF SEMANTIC SPACE OF BRAND

Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic spa...

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Autor principal:	I. Alexandrova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	brand communication brand consumer perception model categorical structure of individual consciousness implicit theory of the brand the semantic space of brand construct projective methods of sociology methodology of qualitative sociological research Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/ba28be30d6f24673bbaf9ac8ccfb0142
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spelling	oai:doaj.org-article:ba28be30d6f24673bbaf9ac8ccfb01422021-12-03T07:43:20ZTHE RESEARCH OF SEMANTIC SPACE OF BRAND1816-42772686-8415https://doaj.org/article/ba28be30d6f24673bbaf9ac8ccfb01422017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/575https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic space of the brand.I. AlexandrovaPublishing House of the State University of Managementarticlebrand communicationbrandconsumer perceptionmodelcategorical structure of individual consciousnessimplicit theory of the brandthe semantic space of brandconstructprojective methods of sociologymethodology of qualitative sociological researchSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 179-187 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	brand communication brand consumer perception model categorical structure of individual consciousness implicit theory of the brand the semantic space of brand construct projective methods of sociology methodology of qualitative sociological research Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	brand communication brand consumer perception model categorical structure of individual consciousness implicit theory of the brand the semantic space of brand construct projective methods of sociology methodology of qualitative sociological research Sociology (General) HM401-1281 Economics as a science HB71-74 I. Alexandrova THE RESEARCH OF SEMANTIC SPACE OF BRAND
description	Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic space of the brand.
format	article
author	I. Alexandrova
author_facet	I. Alexandrova
author_sort	I. Alexandrova
title	THE RESEARCH OF SEMANTIC SPACE OF BRAND
title_short	THE RESEARCH OF SEMANTIC SPACE OF BRAND
title_full	THE RESEARCH OF SEMANTIC SPACE OF BRAND
title_fullStr	THE RESEARCH OF SEMANTIC SPACE OF BRAND
title_full_unstemmed	THE RESEARCH OF SEMANTIC SPACE OF BRAND
title_sort	research of semantic space of brand
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/ba28be30d6f24673bbaf9ac8ccfb0142
work_keys_str_mv	AT ialexandrova theresearchofsemanticspaceofbrand AT ialexandrova researchofsemanticspaceofbrand
_version_	1718373715968786432

THE RESEARCH OF SEMANTIC SPACE OF BRAND

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