Consumer empowerment and self-assessment of empowerment

This study examined the influence of consumer empowerment and its self-assessment on consumers’ information search behavior and consumer life satisfaction; it also examined whether the results were consistent with the Dunning−Kruger effect. A total of 977 consumers who participated in a national con...

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Bibliographic Details
Main Author: Su-Jung Nam
Format: article
Language:EN
Published: Public Library of Science (PLoS) 2021
Subjects:
R
Q
Online Access:https://doaj.org/article/ba2a28cb2ca04037bc0222095c383e9e
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