Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).

What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same...

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Autores principales:	Kristina Gligorić, George Lifchits, Robert West, Ashton Anderson
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/bab24bd62e66469c8a19b0041e83a188
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spelling	oai:doaj.org-article:bab24bd62e66469c8a19b0041e83a1882021-12-02T20:08:14ZLinguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).1932-620310.1371/journal.pone.0257091https://doaj.org/article/bab24bd62e66469c8a19b0041e83a1882021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0257091https://doaj.org/toc/1932-6203What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same news articles. This unique setup allows us to control for factors that can have crucial confounding effects on headline success. Based on prior literature and a pilot partition of the data, we formulate hypotheses about the linguistic features that are associated with statistically superior headlines. We will test our hypotheses on a much larger partition of the data that will become available after the publication of this registered report protocol. Our results will contribute to resolving competing hypotheses about the linguistic features that affect the success of text and will provide avenues for research into the psychological mechanisms that are activated by those features.Kristina GligorićGeorge LifchitsRobert WestAshton AndersonPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0257091 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Kristina Gligorić George Lifchits Robert West Ashton Anderson Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
description	What makes written text appealing? In this registered report protocol, we propose to study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy comparing multiple headline variants for the same news articles. This unique setup allows us to control for factors that can have crucial confounding effects on headline success. Based on prior literature and a pilot partition of the data, we formulate hypotheses about the linguistic features that are associated with statistically superior headlines. We will test our hypotheses on a much larger partition of the data that will become available after the publication of this registered report protocol. Our results will contribute to resolving competing hypotheses about the linguistic features that affect the success of text and will provide avenues for research into the psychological mechanisms that are activated by those features.
format	article
author	Kristina Gligorić George Lifchits Robert West Ashton Anderson
author_facet	Kristina Gligorić George Lifchits Robert West Ashton Anderson
author_sort	Kristina Gligorić
title	Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
title_short	Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
title_full	Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
title_fullStr	Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
title_full_unstemmed	Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).
title_sort	linguistic effects on news headline success: evidence from thousands of online field experiments (registered report protocol).
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/bab24bd62e66469c8a19b0041e83a188
work_keys_str_mv	AT kristinagligoric linguisticeffectsonnewsheadlinesuccessevidencefromthousandsofonlinefieldexperimentsregisteredreportprotocol AT georgelifchits linguisticeffectsonnewsheadlinesuccessevidencefromthousandsofonlinefieldexperimentsregisteredreportprotocol AT robertwest linguisticeffectsonnewsheadlinesuccessevidencefromthousandsofonlinefieldexperimentsregisteredreportprotocol AT ashtonanderson linguisticeffectsonnewsheadlinesuccessevidencefromthousandsofonlinefieldexperimentsregisteredreportprotocol
_version_	1718375204296589312

Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report Protocol).

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